Specialty Coffee Retailer

Specialty Coffee Retailer February 2014

Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.

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4 | February 2014 • www.specialty-coffee.com Specialty Co ee Retailer (ISSN 1077-3460) is published monthly by Specialty Information Media, a division of EPG Media LLC, 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. Copyright© 2013 by Specialty Information Media. Postmaster please send address corrections to: Specialty Co ee Retailer, P.O. Box 4290, Port Jervis, NY 12771. Periodicals postage paid at Port Jervis, NY and additional mailing o ces. EDITORIAL OFFICE 17 High Street, Second Floor, Norwalk, CT 06851 Visit us online: www.specialty-co ee.com E J N (203) 855-8499 213 jnedelka@specialtyim.com M E N U nupton@epgmediallc.com A D K S ksage@specialtyim.com P A A S (763) 383-4451 aschneider@epgmediallc.com S M B G (314) 487-6568 bgrau@specialtyim.com L R MD, J S jscova@MeritDirect.com (914) 368-1012 R S D W dwelter@Specialtyim.com G P A C @. CEO M A SUBSCRIPTION INFORMATION AND REQUESTS Phone (845) 856-2229 Fax (845) 856-5822 Subscriptions: $39 for one year, $61 for two years, U.S.; $48 for one year, $72 for two years, Canada; $110 for one year, all other countries (includes airmail postage). Single copies $10 each; Annual Buyers Guide $25. Payable in U.S. funds only. Customer Service: (847) 763-9565 PRESS RELEASES: Press releases on supplies, services and new products are welcomed and encouraged. Direct them to Specialty Co ee Retailer. Color print photography is preferred, slides and transparencies are accepted. Specialty Co ee Retailer reserves the right to edit all submissions. EDITORIAL ADVISORY BOARD J B, 5702 D F, Cappuccine J G, JP's Co ee And Espresso Bar W H, e Woods Co ee M H, Equal Exchange R J, North Atlantic Specialty Bag C M, LAMIL Co ee L LF, Dillanos Co ee Roasters K LP, Sound Provisions, Inc. J M, La Marzocco T P, Design & Layout Services S S, Port City Java® A C. T, Atlantic Specialty Co ee B W, TeaSource IN THIS ISSUE DEPARTMENTS & COLUMNS DIGITAL CONTENT 5 J' B Customer service limits. By Jack Groot 6 S S: T W C A small chain continues to expand. By Nicholas Upton 10 B N Part two in a co ee research series. By Nicholas Upton 14 CB Q&A Dan the Co ee Man li s cancer patients' spirits. By Melissa Niksic 17 P ' P Positioning and success. By John Piquet 18 B N 19 C 49 A I 50 S S SUBSCRIBE TO THE WHAT'S BREWIN' ENEWSLETTER Visit www.specialty-co ee.com for more information on how you can sign up for our twice-monthly email newsle er, What's Brewin'. It contains the latest digital updates you might have missed, plus exclusive content just for subscribers. INTERACT WITH SCR AND FELLOW READERS Facebook, Twi er, LinkedIn and YouTube. We've got all the major social media pla orms covered, so be sure to like, tweet, join our watch Specialty Co ee Retailer's exclusive social content. From the latest product updates to a moderated reader forum to multimedia event content, you won't nd 360-degree coverage like this anywhere else. 6 17 14 EPG M LLC 03-4 in this issue SCR0214.indd 4 2/6/2014 3:26:09 PM

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