Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.
Issue link: http://read.dmtmag.com/i/258589
February 2014 • www.specialty-coffee.com | 33 professionals, and tourists. Mixing specialty coee with cra beer was unique to Charleston when Kudu's relaunched. "From the beginning, we've wanted the shop to be more than just someone's secondary oce, library, or study hall," Bell explains. "We wanted to oer a fun, social atmosphere that would have more resemblance to a traditional pub." Mavelous, a San Francisco coee and wine bar, is another cafe that opened on the premise of serving both coee and alcohol. Located in a historic pre-San Francisco Earthquake building that was constructed in 1900, the unique space was an optimal choice for owner Phillip Ma to build his vision of a cafe. e ambience inside Mavelous is extremely unique and is designed with a coee bar on one side and a wine bar on the other, lending itself well to diverse clientele. While coee sales make up about 70 percent of total sales, Ma says coee and alcohol used to be split 50-50 until recently, when more businesses have been opening in the neighborhood, bringing with them an inux of professionals who stop in during the work day. e Mavelous wine menu rotates as oen as each week. At any given time, there is generally a sparkling wine, a rose, four to six reds, four whites, and three dessert wines to choose from. Pricing is between $10-15 per glass. e cafe also oers a selection of 16-20 micro-cra beers (bottles only), ranging in price from $5 to $70 (for an exclusive 750 mL Belgian brew). Customers can also enjoy pastries, cheese plates, and crostinis with their beverages. Beer and wine are available for purchase throughout the day. With more beverage oerings come more challenges. One of the dilemmas Kudu's faced is the large overhead cost of operating a successful business in a prime area of the city. Kudu's features a large courtyard area ideal for drawing in patrons who want to stop and stay for a while. Bell explains that because coee shops are traditionally a small ticket business, the addition of beer selections to the menu has increased sales volume overall, especially in the aernoon and evening hours of operation. Kudu's has also limited some of the traditional services many customers have come to expect from other coeehouses, such as free Wi-Fi access. e results have been surprisingly successful. Sta education is another concern for retailers. e coee industry requires an extensive breadth of knowledge. It's essential that employees are able to talk to customers about beer and wine with the same ease they talk about coee. Ma says the trick to eective sta education is to hire good people and also have realistic expectations. "Our menu isn't so outrageous that it's overwhelming to sta," Ma explains. "I also have a wine director who organizes tastings and discussions with sta about new wines. And the good thing about my baristas is that they love beer! So they are able to pick up that knowledge easily and pretty much on their own." SCR M . © 2014 F. Gaviña & Sons, Inc. DATE 1/21/14 REVISE 1 FILE NAME df1321_2r_Gaviña_Tr- dAd2_4c_45x4875 BRAND/ PRODUCT Gavina Food Service TITLE 0214 Heart and Soul SCR PUB Specialty Coffee Retailer ISSUE February 2014 LIVE na TRIM 4.5 x 4.875 BLEED na COLORS 4c AGENCY AGENCY PRODUCTION Dale Cavazos MEDIA One Eighteen From our beginnings as a small custom roaster, we've grown over four generations into a business that still values family and coffee above all. And we're honored to offer the kind of there-any-time-you-need-us service, equipment, support, expertise and advice our partners have come to expect. Because, like you, our business was built one cup at a time. -»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»- -»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»» - »»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»» - -»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»»- FOR NEW NEW! Contact us for your personal cupping. gavina.com/coff eehouse 1.800.428.4627 /gavinacoff eeco You pour your heart and soul into your business. The least we can do is help pour the coff ee. coffee above all. And we're honored to offer the 30-33 beer and wine SCR0214.indd 33 2/6/2014 12:33:25 PM