Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.
Issue link: http://read.dmtmag.com/i/258589
46 | February 2014 • www.specialty-coffee.com e-newsletter that keeps our customers up to date on our various special events and fun activities. And we also support local community events and school fundraisers." Java Mama oers an extensive kids' menu—from chicken nuggets to snack cups lled with veggie straws, pirate's booty or cheerios. "e kids love our juice boxes and moms love our junior juices—half juice/half water," Nigro says. "We also have a 5 for $5 toddler plate in which the customer can choose 5 small servings of toddler-friendly food including chicken pieces, cheddar cheese, peas, corn, bananas, and more. To allow parents to enjoy their cup of java without worrying about their little ones, Java Mama oers three separate play areas that the kids can enjoy. "We have a main indoor play area which includes lots of toys, a two story play house, dress up costumes and more designed to encourage gross motor development, social interaction, creative play and sensory stimulation," Nigro says. "We also have a multi-purpose room with a roller coaster that the kids love to ride on along with tunnels and tents. Finally, we have an outdoor play area and patio which includes a play structure with slides, climbers, along with a play house." REGIONAL UPDATE S C C Geneva, Ohio When Judy Fleisher and her husband Ed, opened their coeehouse seven months ago, their intent was to make it accessible to all groups of customers, including children, whose interests are oen overlooked in restaurants. "When children feel welcomed and comfortable in a restaurant setting, the entire family is more likely to enjoy the experience—and to return," Judy Fleisher says. "If the mission of a coeehouse is to serve the community, then it must value our youngest customers. From a strictly business perspective, consider what McDonald's has taught us: ose children will become adults one day." To appeal to the younger set, Scribblers Coee Company oers moderately priced breakfast and luncheon menus that include children's sandwich items cut into the shapes of dinosaurs or puzzle pieces. Children's drinks range from juice boxes and hot chocolate to a local drink called the Purple Cow (grape juice topped with ice cream), and they particularly enjoy Scribblers house-made pop tarts, apple tarts, and cake pops. "Our coeehouse has a 'meeting room' area where we host special events that appeal to both young and old," Fleisher says. "As long as the room is not already booked, parents are welcome to use the room whenever they like. ere, children are able to be themselves by walking around, playing on the oor, spreading out toys, puzzles, coloring books." Children also are invited to browse through the picture books and chapter books in the store's center hall bookcase and to read to and with their parents at their tables. For children, Scribblers will oer a Valentine cookie decorating workshop in early February and a "tea party" for young girls and their dolls this spring. M I DW E S T S - , . 45-48 RegionalUpdate SCR0214.indd 46 2/6/2014 12:44:31 PM