10 | February 2014 • www.specialty-coffee.com
L
ast month we took a close look at data from Statista,
which detailed a rise in wholesale coee prices and overall
consumption statistics. To continue that conversation, this
issue includes a second report that paints a picture of the coee
drinking public as a whole.
From demographic data to ROI on new products to keeping
up with the latest trends, it's more important than ever for
shop owners to understand and learn from the mountains of
data produced annually about the coee industry.
is month's study, a National Coee Drinking Trends
S TAT E O F T H E
COFFEE INDUSTRY
T C D
BY N I C H O L A S U P TO N
BY THE NUMBERS
10-13 by the numbers SCR0214.indd 10 2/6/2014 12:09:37 PM
