business bests
9
Comparing
yourself to
other companies
"Don't look at other long-es-
tablished companies and think
they're perfect," Katz says. "Every
company has its own issues.
They may be different problems
from what you're facing, but we
all have challenges."
Instead, fi nd your niche and
learn as much as you can about
it. Consider hiring a consultant.
Join the Chamber of Commerce
or local Rotary club, and attend
meetings for networking oppor-
tunities. Every person you meet
is a chance to score your next big
project, and getting your name
out there is the fi rst step.
2 2 To t a l L a n d s c a p e C a r e . c o m M A R C H 2 014
EASYLIFTER
®
:
SOMETIMES A NAME
TELLS YOU EVERYTHING
YOU NEED TO KNOW.
Our innovative built-in fulcrum bars make it easier to
dump a 6 cubic foot load. And that means it's easier on
you. Made with heavy duty steel and reinforcements
throughout, EasyLifter is tough as nails and designed to
take whatever you throw at it, season after season.
visit CoronaMax.com/WB2
800.847.7863 | coronatoolsusa.com Find Corona Tools on
Text INFO to 205-289-3796 or visit TLC request.com
8
Not communicating
well with clients and staff
Like any rela-
tionship, your
success relies
heavily on
your ability to
communicate
well.
"Be as clear
as glass about
what your are
delivering and
what you are expecting from both your staff and your clients,"
Katz says.
Assume nothing. Research your bids, put them down in
writing and make sure you follow up in person. Oftentimes, the
personal touch is what seals a deal.
