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NPN March 2011

National Petroleum News (NPN) has been the independent voice of the petroleum industry since 1909 as the opposition to Rockefeller’s Standard Oil. So, motor fuels marketing and retail is not just a sideline for us, it’s our core competency.

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web.com THE SOURCE FOR PETROLEUM AND CONVENIENCE MARKETERS VOL. 103 NO. 02 MARCH 2011 CASESTUDY ON THECOVER 10 In the Nick of Time To help enhance its growth in the St. Louis car wash market, Wallis Companies relies on equipment from PDQ Manufacturing, Inc. Cover Photo: Chad Wallis, general manager of Wallis Companies 14 Getting to the Bottom of Crushing Oil Prices: Part 2 What's driving our new oil reality—supply and demand or rampant speculation? RETAILOPERATIONS 22 Financing Your Car Wash Getting credit for buying and installing this profit center equipment 26 Car Care World Expo 2011 This is the car wash show IN EVERYISSUE MARKETING&SUPPLY 8 Commercial Carrier Safety Changes New safety program introduces new regulations and challenges Top of the News . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 NATO News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 The Personnel Touch . . . . . . . . . . . . . . . . . . . . . . .13 Classifieds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28 Ad Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29 What's Coming in Future Issues…  NACS Tech Special Issue  Loyalty  Networking and Communications For pricing information on Web and print advertising packages contact: Tom Buttrick • 135 E. 55th Street, 5th Floor • New York, NY 10022 • (212) 588-9200 x1325 • tbuttrick@m2media360.com What's Online: Hottest Stories 1. Debit networks lock in swipe fee exemption for small banks, credit unions 2. Swipe fee reform remains under attack 3. Retail gasoline and diesel prices climb; Libya crisis intensifies Get all the latest stories and news at www.NPNweb.com www.npnweb.com  NPN Magazine At NPN'sRSS feed section, sub- scribe to any RSS feed, see the sponsors for that feed, and sign up to receive RSS e-mails that give you the most current arti- cles for a particular section. Do you think oil prices will spike in the next few months? Yes, we'll see over $4 a gallon. . . 69.81% Yes, but only a bit.. . . . . . . . . . . 20.75% No, it'll stay the same . . . . . . . . . 1.89% No, it'll drop. . . . . . . . . . . . . . . . . 7.55% Online Poll Do you think the high oil prices will hurt the U.S.economy? To participate in this month's poll and view the results as they are tabulated, go to www.NPNweb.com. MARCH 2011 3

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