Cheers March 2014

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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The perfect way to enjoy Patrón is responsibly. © 2014 The Patrón Spirits Company, Las Vegas, NV. 40% Alc./Vol. Simply Perfect. We didn't get to the top shelf on our own. Here's to all of you who helped us reach it. B:11 in B:8.25 in T:10.75 in T:8 in S:10 in S:7.25 in JOB#: 140049A CLIENT: Patrón Domestic DESC: P4/C BLEED PUB: CHEERS MAGAZINE MARCH & BEVERAGE DYNAMICS MARCH/APRIL AD: Gross, Avery CW: Hampel, Larry AE: van Ackere, Gerland PROD: Santi, Dave OPER: Sarah Groff PROOF: 1 TRIM: 8" W X 10.75" H BLEED: 8.25" W X 11" H LIVE: 7.25" W X 10" H LINE SCREEN: 133 SCALE: 100% CREATIVE: SILVER FAMILY FILE NAME: 140049A_YPAT_8X10.75_Family_TRADE_AD.indd IMAGES: BIGGrowthBrands_2014_AD.EPS, bees_1_up[1].eps, 130141_YPAT_FAMILY_RIBBON_15X12_V2_SWOP.tif DATE: 2/21/14 - 1:38 PM FONTS: Helvetica Neue LT Std 45 Light, Trajan Pro Bold, Trajan Pro Regular, Helvetica Neue LT Std 55 Roman COLORS: Black, PANTONE 376 C NOTES: advertising CH 0314.indd 60 3/6/2014 7:53:10 PM

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