Beverage Dynamics

Beverage Dynamics March April 2011

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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Collingwood is 80 proof with a suggested retail price of $26.99 for a 750 ml bottle.  Effen, the superpremium Dutch vodka, has launched an unusual flavored line extension: Effen Cucumber. Made from Dutch wheat, Effen Cucumber also features the fresh essence of vine-ripened cucumbers, the company says. Effen Cucumber joins the regular Effen as well as Effen Black Cherry and Effen Dutch Raspberry flavors. Suggested retail price is $29.99.  Sailor Jerry Rum has introduced three new limited-edition bottles, meant to high- light the Sailor Jerry Centennial, or the 100th birthday of Norman “Sailor Jerry” Collins, a master of modern tattooing. The limited-edition bottles feature the art of legendary Sailor Jerry. The three bottles are the “Bald Eagle,” “Mermaids” and “Sparrows.” Suggested retail price for one of the Sailor Jerry limited- edition bottles is $17.50.  Lunazul Tequila, with a Blanco and Reposado already in its portfolio, has announced an April launch for Lunazul Añejo 100% Agave Tequila. Bottled at 80 proof and available in a Blackheart Rum . . . . . . . . . . . . . . . . . . . . . . . .7 . . . . . . . . . . . . .2 Burnett’s Vodka . . . . . . . . . . . . . . . . . . . . . . . .33 . . . . . . . . . . . . .9 DeKuyper . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31 . . . . . . . . . . . . .8 DeKuyper 03 . . . . . . . . . . . . . . . . . . . . . . . . . .23 . . . . . . . . . . . . .6 DFV Wines . . . . . . . . . . . . . . . . . . . . . . . . . . . .47 . . . . . . . . . . . .14 Diageo Corp. . . . . . . . . . . . . . . . . . . . . . . . . . .17 Early Times . . . . . . . . . . . . . . . . . . . . . . . . . . .11 . . . . . . . . . . . . .4 E&J Gallo WInes . . . . . . . . . . . . . . . . . . . . . . .45 . . . . . . . . . . . .13 Evan Williams Cherry Reserve . . . . . . . . . .25 . . . . . . . . . . . . .7 Jack Daniel’s RTD Cocktails . . . . . . . . . . . .28, 29 Jack Daniel’s Tennessee Honey . .Inside front cover, 3 . . . . . . .1 Jameson, Fris . . . . . . . . . . . . . . . . . . . . . . . . .39 . . . . . . . . . . . .11 Kahlua . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14, 15 Kamchatka Vodka . . . . . . . . . . . . . . . . . . .Back cover . . . . . . . . .18 King Estate . . . . . . . . . . . . . . . . . . . . . . . . . . . .49 . . . . . . . . . . . .15 Kru 82 Vodka . . . . . . . . . . . . . . . . . . . . . . . . . .43 . . . . . . . . . . . .12 Patron XO Cafe . . . . . . . . . . . . . . . . . . . . . . . .41 Pernod Ricard Corp. . . . . . . . . . . . . . . . . . . .19 . . . . . . . . . . . . .5 Pisco Porton . . . . . . . . . . . . . . . . . . . . .56, 57 (Regional) Quintessential Wines . . . . . . . . . . . . . . . . . . .51 . . . . . . . . . . . .16 Rum Chata . . . . . . . . . . . . . . . . . . . . . . . . . . . .35 . . . . . . . . . . . .10 Rums of Puerto Rico . . . . . . . . . . . . . . . . . . . .9 . . . . . . . . . . . . .3 Skyy Infusions . . . . . . . . . . . . . . . . . . . . . . . . .5 Tito’s Vodka . . . . . . . . . . . . . . . . . . . . . . . . . . .37 Trinchero Wines . . . . . . . . . . . . . . . . .Inside back cover . . . . . . .17 William Grant Corp. . . . . . . . . . . . . . . . . . . . .13 ADVERTISERS’ INDEX Page Circle RSC # Web Address 750 ml size, Lunazul Añejo, from Heaven Hill Distilleries, is aged for 18 months and is launching nationally in most markets at a suggested retail price of $21.99.  Bacardi USA is introducing Eristoff Vodka, a mid-priced brand to join Grey Goose and 42 Below in its U.S. vodka portfolio. Already a fast-selling vodka in other parts of the world, Eristoff’s brand image is of “the wolf” (pictured on the bottle), which the company plans to leverage in a variety of market- ing and promotional initiatives. The launch includes Eristoff Original (80 proof); Eristoff Red (40 proof), featuring the taste and aroma of sloe berries and raspberry; and Eristoff Black (40 proof), which highlights flavors of dark, wild berries. Suggested retail for Eristoff is $13.99 for a 750 ml bottle. REGIONAL SALES OFFICES MIDWEST (IL, IN, IA, KS, KY, MI, MN, MO, NE, ND, OH, SD, TN, WI) Anthony Bongiovanni tbongiovanni@m2media360.com Tel.: (248) 253-0108 • Fax: (248) 253-0164 EAST & INTERNATIONAL (AL, Canada, CT, DE, FL, GA, MD, MA, ME, MS, NC, NH, NJ, NY, PA, RI, SC, TN, VA, VT, WV, Int’l) Mark Marcon mmarcon@m2media360.com 248-761-6231 (Cell) 519-972-5159 (Office) 519-250-5169 (Fax) WEST (AK, AR, AZ, CA, CO, HI, ID, LA, MT, NV, NM, OK, OR, TX, UT, WA, WY) Jeanette Sims jsims@m2media360.com Tel.: (415) 383-1762 • Fax: (415) 383-6293 SOUTHERN AND METRO NY (AL, AR, DC, FL, GA, LA, MD, MS, NC, NJ, NY, OK, PA, SC, TN, TX, VA, WV) Debbie Rittenberg drittenberg@m2media360.com Tel.: 215-360-0306 CLASSIFIED ADVERTISING Julia M. Anderson janderson@m2media360.com Tel: (813) 704-5514 LIST RENTAL AND REPRINTS Cheryl Naughton cnaughton@m2media360.com Tel.: (770) 995-4964 • Fax: (770) 995-4983 82 • Beverage Dynamics • www.beveragedynamics.com • March/April 2011

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