Stateways

Stateways March April 2011

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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varietals that sells for a range of prices (up 14.0% to over 1.4 million cases); Sycamore Lane, featuring a line of value California varietals (up 18.2% to 564,000 cases); Castle Rock, the line of California wines that rang around $10 and above retail (up 10.0% to 528,000 cases); and then two new entries to the established growth category, including the Louis Martini portfolio of above-premium priced wines, primarily a line caber- net sauvignons as well as Gnarly Vine Zinfandel, which together saw an hefty increase of 58.7% to 500,000 cases; and Santa Rita wines, featuring a line of Chilean varietals from several different labels at a range of price points (up 11.0% to 433,000 cases). Several other brands are new to this list, begin- ning with the well-known Woodbridge by Robert Mondavi, with a lineup of 14 value-priced California wines that climbed to 7.5 million cases last year; Cook’s Champagne, the low-priced line of California sparklers (up 9.1% to more than 1.6 million cases); Crane Lake, which moved over from last year’s Fast Track with its line of value-priced California wines (1.6 million cases); CK Mondavi Vineyards, with a line of varietals retailing about $10 and up (1.36 million cases); and Red Diamond from Washington State, another label that moved over from last year’s Fast Track (506,000 cases). Additional leading Established Growth brands include Peter Vella, a Gallo brand that markets large- size bag-in-box wines, and reached 6.3 million cases last year; the value-focused Cavit wine from Italy (more than 3.45 million cases); Corbett Canyon’s value-driven California wines (3.3 million cases); the renowned Italian import Riunite (over 2.44 million cases); the pre- mium-priced J. Lohr Estates, which notched a 9.8% increase to 975,000 cases; Mirassou, also from California (950,000 cases); Real Sangria, from Spain, totaling just under 500,000 cases; Salmon Creek, another successful line of value-priced California wines (467,000 cases); and finally, the rice wine Gekkeikan Sake (405,000 cases), from Japan. SW ESTABLISHED GROWTH BRANDS The brand must be a top seller, moving a minimum of 400,000 9-liter cases annually, and must have grown moderately or substantially over each of the past four years. WINES (Thousands of 9-liter cases) Brand Supplier Franzia Winetaps Sutter Home 2006 The Wine Group Trinchero Family Estates Woodbridge by Robert Mondavi Constellation Wines Peter Vella Cavit E & J Gallo Winery Corbett Canyon Riunite Chateau Ste. Michelle Cook's Crane Lake Winery Palm Bay International The Wine Group Banfi Vintners 2007 Ste. Michelle Wine Estates 1,453 Constellation Wines Bronco Wine Co. Bogle Bogle Vineyards C K Mondavi Vineyards J. Lohr Estates Mirassou Sycamore Lane Castle Rock Red Diamond Louis Martini Charles Krug Winery J. Lohr Winery E & J Gallo Winery Trinchero Family Estates Castle Rock Winery Ste. Michelle Wine Estates E & J Gallo Winery Real Sangria (Cruz Garcia - Real) Shaw-Ross Int'l Importers Salmon Creek Cellars Santa Rita Bronco Wine Co. Gekkeikan Sake Palm Bay International Sidney Frank Importing (p) Preliminary. ACGR=Annual Compound Growth Rate. 36 StateWays  www.stateways.com  March/April 2011 1,344 963 927 896 779 575 345 331 216 175 365 335 300 350 8,166 7,019 5,850 3,350 2,850 2,352 1,753 1,390 1,198 1,014 1,063 789 720 371 366 300 230 423 358 320 385 2008 8,493 7,300 6,100 3,410 2,950 2,378 1,953 1,396 1,396 1,138 1,127 818 880 400 439 416 240 447 380 350 397 2009 2010p 21,750 22,500 22,750 23,000 23,750 7,673 6,725 5,450 3,000 2,650 2,263 7,500 6,300 3,455 3,300 2,445 ‘09/’10 ‘06/’10 % Chg % ACGR 3.3% 2.2% 9,271 10,263 10.7% 7.5% 7,326 6,200 3,450 3,100 2,416 2,034 1,491 1,571 1,252 1,338 888 910 477 480 484 315 460 426 390 405 9.1% 4.9% 1.8% 13.5% 14.0% 11.4% 1.6% 11.0% 9.8% 5.8% 4.4% 13.4% 4.5% 23.7% 500 58.7% 30.0% 497 467 0.7% 3.9% 2.4% 2.8% 1.6% 3.7% 0.1% 3.6% 6.5% 5.6% 1.2% 2.0% 2,338 14.9% 12.6% 1,626 1,600 1,427 1,360 975 950 564 18.2% 13.1% 528 10.0% 12.4% 506 8.0% 8.0% 9.6% 8.7% 433 11.0% 9.6% 408

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