StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions
Issue link: http://read.dmtmag.com/i/27993
PRODUCTS & PACKAGING The popular Burnett’s Flavored Vodka family has added two new flavors to one of the industry’s largest flavor lines: Burnett’s Limeade and Orange Cream. The new flavors bring Burnett’s portfo- lio of flavors to 23, which now also include Blueberry, Cherry, Citrus, Coconut, Cranberry, Espresso, Fruit Punch, Grape, Lime, Mango, Orange, Peach, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sweet Tea, Vanilla and Watermelon. The launch of the new flavors is being supported by POS for floor displays and shelf facings, as well as sales education materials. Burnett’s Limeade and Orange Cream Flavored Vodkas are available in 1.75 liter, 1 liter, 750 ml ($9.99 suggested retail) and 50 ml sizes. Brown-Forman has launched Collingwood, a new premium Canadian whisky. The brand uses fine Canadian grains, pure spring water from Ontario’s Georgian Bay and a hand-crafted, Maplewood mellowing process, the company says. The whisky is triple distilled and then matured in white oak barrels. In a unique finishing step, the whisky rests with toasted Maplewood to complete its smooth character. Initially available in Florida, Kentucky, Louisiana and Texas, more markets will be added throughout 2011, the company says. Collingwood is 80 proof with a suggested retail price of $26.99 for a 750 ml bottle. Effen, the superpremium Dutch vodka, has launched an unusual flavored line extension: Effen Cucumber. Made from Dutch wheat, Effen Cucumber also features the fresh essence of vine-ripened cucumbers, the company says. Effen Cucumber joins the regular Effen as well as Effen Black Cherry and Effen Dutch Raspberry flavors. Suggested retail price is $29.99. StateWays www.stateways.com March/April 2011 Sailor Jerry Rum has introduced three new limited-edition bottles, meant to highlight the Sailor Jerry Centennial, or the 100th birthday of Norman “Sailor Jerry” Collins, a master of modern tattooing. The limited-edition bottles feature the art of leg- endary Sailor Jerry. The three bottles are the “Bald Eagle,” “Mermaids” and “Sparrows.” Suggested retail price for one of the Sailor Jerry limited-edition bottles is $17.50. Lunazul Tequila, with a Blanco and Reposado already in its portfolio, has announced an April launch for Lunazul Añejo 100% Agave Tequila. Bottled at 80 proof and available in a 750 ml size, Lunazul Añejo, from Heaven Hill Distilleries, is aged for 18 months and is launching nationally in most markets at a suggested retail price of $21.99. Bacardi USA is introducing Eristoff Vodka, a mid-priced brand to join Grey Goose and 42 Below in its U.S. vodka portfolio. Already a fast- selling vodka in other parts of the world, Eristoff’s brand image is of “the wolf” (pictured on the bottle), which the company plans to leverage in a variety of marketing and promo- tional initiatives. The launch includes Eristoff Original (80 proof); Eristoff Red (40 proof), featuring the taste and aroma of sloe berries and raspberry; and Eristoff Black (40 proof), which highlights flavors of dark, wild berries. Suggested retail for Eristoff is $13.99 for a 750 ml bottle. 53