Beverage Dynamics

Beverage Dynamics March-April 2014

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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Page 13 of 75

14 Beverage Dynamics • March/April 2014 PHOTOGRAPHY BY AL FERREIRA Top: Brian Whitney, owner of Maximum Beverage in West Hartford, CT, uses tried-and-true retail strategies along with a host of high-tech innovations to make his store a unique beverage alcohol operation. Middle: Maximum Beverage features more than 30 LED screens atop various wine and spirits end-caps that provide customers with a wide array of product information and serves the store as valuable merchandising tools. [ RETAIL PROFILE ]

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