April 2014 | EquipmentWorld.com
14
reporter
|
by Equipment World staff
R
ather than ending in a boring ".com" or ".net,"
U. S. contractors soon will be able to register
for a ".build" address.
The Associated General Contractors of America has
partnered with the group behind the .build domain
name – the company is also called .Build – to get the
word out about the new top-level domain (TLD) name.
According to George Minardos, CEO and founder of
.Build, construction is now "well positioned to adopt a
more relevant namespace that actually describes what
they do," he says.
The .build domain (for instance, www.yourwebsite.
build) was recently created by ICANN, the Internet's
controlling authority. The domain will launch later this
year and AGC says TLDs like .build will become "an
integral part of any company's web presence moving
forward."
In other words, switching your company's website
from a .com domain to a .build domain could help
people fi nd your company a lot easier through search
engines like Google and Bing.
Plus, so many websites are registered with a .com
domain that reserving a space with your company
name can be challenging. For example, a common
name like "Johnson Construction." You're out of luck
with a straightforward name because johnsonconstruc-
tion.com is taken. That leads to all sorts of fi nagling
with different domains like ".biz" or ".net" or with the
website address itself.
If you already have a .com site, .Build says they'll
work with contractors to redirect that original address
to a new .Build site. Build is accepting pre-registra-
tions at www.dotbuild.co. – Wayne Grayson
AGC-backed .Build domain could give
contractors a larger presence online
F A S T E R .
S A F E R .
S M A R T E R .
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