StateWays Q www.stateways.com Q March/April 2014 8
B R A N D S P O T L I G H T
Promoting 125 Years
K
orbel Brandy is marking its 125th
anniversary this year with a nation-
wide sweepstakes. The Korbel Brandy
125 Years of Handcraftology Sweepstakes
began in February, 2014 and continues
weekly through December 28. Entries for
each week's Sweepstakes drawing may be
submitted either through www.korbel-
brandy.com/125years or through www.
facebook.com/korbelbrandy. Each Mon-
day, a Sweepstakes winner will receive an
embossed, limited-edition Korbel Brandy
125th Anniversary tin bar sign.
Mila & Beam
A
ctress Mila Kunis has
signed up to be Jim
Beam's partner and spokesper-
son for the bourbon brand's
new "Make History" multimedia
campaign. This is the fi rst global
marketing campaign for the
iconic bourbon. The campaign
debuted with three TV com-
mercials that aired in February
in the U.S. and is rolling out worldwide now. Kunis is also being
featured on retail point-of-sale materials as well as on Jim Beam's
website and social media platforms. "As a fan of bourbon and a
huge proponent of making history, I am thrilled to be the newest
member of the Jim Beam family," said Kunis.
CI1403
A Jäger App
J
ägermeister launched its fi rst mobile app meant to address FOMO (the Fear of Missing Out),
a syndrome, the company says, that people experience when they are unable to attend a night
out with friends. The solution: JägerBonds. This app transforms images and videos from multiple
users' social media posts into a video highlight reel of a groups' night out with Jägermeister.
JägerBonds is available for free download in the iTunes and Google Play stores to those of legal
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