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Industry Beat 12 | www.cedmag.com | Construction Equipment Distribution | April 2014 ICP Will Sell Emerging CE Brands Via a Dual Distribution Model The official launch of International Construction Products (ICP) took place at CONEXPO-CON/AGG in Las Vegas last month. ICP is bringing Asian heavy equipment brands to North America with a promise of low prices and total support. The company claims their distribution plat- form will save equipment buyers 30 to 45 percent while providing a standard three-year warranty and 48-hour parts guarantee. Founded by industry veteran Tim Frank, ICP has joined forces with Chinese manufacturer Lonking Holdings Ltd., to bring wheel loaders, excavators, lift trucks, road rollers and other heavy equip- ment to customers in the U.S., Canada, Mexico and Central America. CEO Wes Lee said ICP will sell to end users using a dual distribu- tion model: an online store called ICP Direct, and through traditional equip- ment dealers. The company has partnered with IronPlanet to provide a secure platform for processing online orders through its website, www.icpdirect.com. TVH will provide parts support through nine parts depots across North America. ICP customers can select their own service dealer, choose from dealers in ICP's network, or in some cases, do the warranty work themselves. ICP says it is looking to build dealer relationships. (continued on page 14) The Association of Equipment Manufacturers (AEM) and the Association of Equipment Management Professionals (AEMP) recently announced a new standard for telematics data. The standard includes 19 data points and defines a format that enables OEMs to deliver 44 fault codes as part of the data feed. Data will be provided to the end user via an Application Program Interface (API) server-to-server data-sharing standard. The data- sharing standard will include standardized server-to-server communication protocols for the transfer of telematics information in mixed equipment fleets to end user busi- ness enterprise systems. The protocols will allow fleet managers to employ their own business software to collect and analyze asset data from mixed equipment fleets without the need for customization work across multiple telematics provider applications. Now that the standard is established, a developer group will work together on industry-wide integration of the standard, future versions and introduction dates. Another task force will set the data transfer/conversion security plans and a governance group will also be assembled. In a press conference held at CONEXPO-CON/AGG, AEMP Executive Director Stan Orr said integration of the stan- dard is expected be complete by the end of 2014. "By expanding the standard we can start to build a business case for adopting telematics," said Ron Piccolo, vice president, strategic sourcing mobile equipment for Oldcastle Materials, who was involved in the work to develop the standard. AEM and AEMP Agree on a New Standard for Telematics Data End users, dealers will have ability to collect, analyze asset data from mixed fleet. Tim Frank AED Dealers Join KOBELCO in Supporting Wounded Warrior Project One machine that stood out among the thousands displayed at CONEXPO-CON/AGG was KOBELCO Construction's limited edition SK350LC crawler excavator wrapped in a patriotic design. All five dealerships that purchased the excavators were AED members including Abele Tractor & Equipment Co, Inc. (Albany, N.Y.), Baschmann Services Inc. (Elma, N.Y.), Mid Country Machinery (Fort Dodge, Iowa), Scott-Gallaher Inc. (Roanoke, Va.) and Southeastern Equipment Co, Inc. (Cambridge, Ohio). South- eastern Equipment sold its unit to Shelly & Sands Inc., headquartered in Zanes- ville, Ohio. KOBELCO will donate $100,000 to the Wounded Warrior Project, a nonprofit that supports a full range of programs and services for injured veterans and their families. KOBELCO also collected more than $19,000 in donations from CONEXPO attendees. 12_industry beat_KP.indd 12 3/27/14 4:23 PM