CED

The COMPLETE Microsoft Heavy Equipment Solution for Successful Dealers Find out why other dealers have turned to XAPT and Microsoft Dynamics AX for their dealership needs. Visit us online at www.xapt.com • Equipment Management • Rental Management • Parts & Inventory Management • Service & Warranty Management • Sales, Marketing & CRM Management • Power Systems & Project Management • Human Resource Management • IT Management • Financial Management • Supply Chain Management • Business Intelligence • Performance Management • Workflow Management • And much more... Improve productivity, decision making and customer satisfaction while increasing your competitive edge with Microsoft Dynamics AX for Equipment Dealers, developed and delivered by XAPT. Microsoft Dynamics AX for Equipment Dealers delivers the following core capabilities: FOR MORE INFORMATION Phone: 1 866 727 XAPT (9278) Email: Contactus@xapt.com Web: www.xapt.com The COMPLETE Microsoft Heavy Equipment Solution for Successful Dealers Find out why other dealers have turned to XAPT and Microsoft Dynamics AX for their dealership needs. Visit us online at www.xapt.com • Equipment Management • Rental Management • Parts & Inventory Management • Service & Warranty Management • Sales, Marketing & CRM Management • Power Systems & Project Management • Human Resource Management • IT Management • Financial Management • Supply Chain Management • Business Intelligence • Performance Management • Workflow Management • And much more... Improve productivity, decision making and customer satisfaction while increasing your competitive edge with Microsoft Dynamics AX for Equipment Dealers, developed and delivered by XAPT. Microsoft Dynamics AX for Equipment Dealers delivers the following core capabilities: FOR MORE INFORMATION Phone: 1 866 727 XAPT (9278) Email: Contactus@xapt.com Web: www.xapt.com -Ad_template.indd 2 12/16/2013 8:04:32 AM

• Cover
• FROM THE COVER: Marketing Maze-- and the Search for the Right Mix: Industry- exclusive research by AED and EDA uncovers the marketing tactics dealers are using and what they deem most effective.
• FEATURE: Watching Sales Growth Go to Waste: The numbers are hollow if they don't translate into profit on your bottom line. Profit expert Dr. Al Bates explains what you need to control.
• FEATURE: Don't Mess With Musya: The senior vice president of Hoffman Equipment is a true international sales guru but not always what her customers are expecting.
• FEATURE: On the Ramp with Ritchie Bros.' Peter Blake: Retiring next month, the CEO of the world's largest CE auction company reflects on his career and the business- a special sidebar probes used equipment industry.
• From the Chairman: Fact: Dealers want manufacturers to host their events at AED's Summit.
• Editor's Note: Smile like you mean it.
• On the Numbers: Three more brief but vital keys to building, protecting wealth.
• Just So You Know-- an occasional guest column: The real holdup on the Detroit-Canada bridge
• Aftermarket: Instead of staying the same, start changing the game.
• View From the Hill: Why America needs to switch to biennial budgeting
• Inside AED
• Groundwork
• Industry Beat
• Advertisers' Index
• Dealer Data
• Best Practices: Always in Training: Gibson Machinery recognizes the direct correlation between training and retaining.