Cheers

Cheers April 2014

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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The perfect way to enjoy Patrón is responsibly. © 2014 The Patrón Spirits Company, Las Vegas, NV. 40% Alc./Vol. patrontequila.com simply perfect Gran Patrón Piedra, our first Extra Añejo Tequila, is aged four years in French oak barrels to create a taste that's rich and impeccably balanced. Maybe your next scotch shouldn't be a scotch. JOB#: 140149C CLIENT: Patrón Domestic DESC: P4/C BLEED PUB: CHEERS APRIL ISSUE AD: Gross, Avery CW: Hampel, Larry AE: van Ackere, Gerland PROD: Santi, Dave OPER: Groff, Sarah PROOF: 4 TRIM: 8" W X 10.75" H BLEED: 8.25" W X 11" H LIVE: 7" W X 10" H LINE SCREEN: 133 SCALE: 100% CREATIVE: Piedra FILE NAME: 140149C_YPAT_8x10.75_PIEDRA_O.indd IMAGES: Bee_Circles_Isolated.eps, 140037_YPAT_14X18_PIEDRA_750ML.tif DATE: 3/21/14 - 12:58 PM FONTS: Trajan Pro Regular, Helvetica Neue LT Std 55 Roman COLORS: Paper NOTES: B:11 in B:8.25 in T:10.75 in T:8 in S:10 in S:7 in advertising CH0414.indd 7 4/4/2014 11:36:41 AM

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