Specialty Coffee Retailer

Specialty Coffee Retailer April 2014

Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.

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4¬\¬¬!PRIL¬¬¬s¬¬WWWSPECIALTYCOFFEECOM Specialty Co ee Retailer (ISSN 1077-3460) is published monthly by Specialty Information Media, a division of EPG Media LLC, 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. Copyright© 2014 by Specialty Information Media. Postmaster please send address corrections to: Specialty Co ee Retailer, PO Box 2123, Skokie, IL 60076-7823. Periodicals postage paid at Park Ridge, IL and additional mailing o ces. EDITORIAL OFFICE 17 High Street, Second Floor, Norwalk, CT 06851 Visit us online: www.specialty-co ee.com E J N (203) 855-8499 213 jnedelka@specialtyim.com M E N U nupton@epgmediallc.com A D K S ksage@specialtyim.com P A A S (763) 383-4451 aschneider@epgmediallc.com S M B G (314) 487-6568 bgrau@specialtyim.com L R MD, J S jscova@MeritDirect.com (914) 368-1012 R S D W C & A D M dwelter@Specialtyim.com G P A C @. CEO M A SUBSCRIPTION INFORMATION AND REQUESTS Phone (847) 763-9565 Fax (847) 763-9569 Subscriptions: $39 for one year, $61 for two years, U.S.; $48 for one year, $72 for two years, Canada; $110 for one year, all other countries (includes airmail postage). Single copies $10 each; Annual Buyers Guide $25. Payable in U.S. funds only. Customer Service: (847) 763-9565 PRESS RELEASES: Press releases on supplies, services and new products are welcomed and encouraged. Direct them to Specialty Co ee Retailer. Color print photography is preferred, slides and transparencies are accepted. Specialty Co ee Retailer reserves the right to edit all submissions. EDITORIAL ADVISORY BOARD J B, 5702 D F, Cappuccine J G, JP's Co ee And Espresso Bar W H, e Woods Co ee M H, Equal Exchange R J, North Atlantic Specialty Bag C M, LAMIL Co ee L LF, Dillanos Co ee Roasters K LP, Sound Provisions, Inc. J M, La Marzocco T P, Design & Layout Services S S, Port City Java® A C. T, Atlantic Specialty Co ee B W, TeaSource IN THIS ISSUE DEPARTMENTS & COLUMNS DIGITAL CONTENT 6 J' B Give the people what they want. By Jack Groot 8 CB Q&A Sit-down with Hoboken Co ee Roasters. By Melissa Niksic 12 S S: W C A unique oor as a centerpiece. By Amanda Baltazar 14 B N ShopKeep's latest survey statistics. By Nicholas Upton 17 C T T e latest conversation from Co ee Fest. 18 R R e tale of San Franciscan Roaster. By Emily McIntyre 21 P ' P e importance of exclusivity. By John Piquet 22 B N 23 C 47 S S 49 A I 50 L D Continuing coverage of Co ee Fest. CONVERSATIONS CONTINUED ON YOUTUBE Visit the SCR YouTube channel (www. youtube.com/scrmagazine) for expanded coverage of this year's Co ee Fest New York. Hear the vendors from our Co ee Table Transcript tell their stories and see more photos from the event. CHANGES TO THE SCR ENEWSLETTER Visit www.specialty-co ee.com for more information on how you can sign up for our twice-monthly email newsle er, What's Brewing. at's right, we've changed the name (slightly) and the layout (drastically). It contains the latest digital updates you might have missed, plus exclusive content just for subscribers. e new format begins April 10 and continues on the second and fourth ursday of the month a er that (except Nov/Dec, when it's the rst and third ursday). INTERACT WITH SCR AND FELLOW READERS Facebook, Twi er, LinkedIn and YouTube. We've got all the major social media pla orms covered, so be sure to like, tweet, join our watch Specialty Co ee Retailer's exclusive social content. From the latest product updates to a moderated reader forum to multimedia event content, you won't nd 360-degree coverage like this anywhere else. (314) 487-6568 bgrau@specialtyim.com L R MD, J S jscova@MeritDirect.com (914) 368-1012 R S D W C & A D M dwelter@Specialtyim.com G P A C @. CEO M A 8 EPG M LLC 18 03-4 in this issue SCR0414.indd 4 4/4/2014 8:19:40 AM

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