Overdrive Magazine | Trucking Business News & Owner Operator Info
Issue link: http://read.dmtmag.com/i/293070
A lot of folks think you just own a truck. In a sense that's true. But when you think about what that truck means to you, your business and your family, calling it a truck seems insuffi cient. That's your business sitting out there. That's what puts food on your table and money in your pocket. It's not a truck, it's an investment in your life. And you darn sure aren't going to risk that to anything but the best protection. That's why we created Shell Rotella ® T6 Full Synthetic engine oil. OUR BEST ENGINE OIL YET. We believe your truck deserves all the technology and engineering Shell has to offer. Lucky for you, we put it all into one bottle. Shell Rotella ® T6 Full Synthetic is our best, hardest working engine oil yet. It's designed for folks who value their trucks enough to give it the protection and performance offered by a premium synthetic engine oil. After all, it's more than just a truck. SHELL ROTELLA ® T6 PUTS FUEL ECONOMY IN GEAR. Folks are looking to save on fuel any way they can. Shell Rotella ® T6 is a good start, delivering up to 1.5% in fuel economy savings 1 . How? With an advanced low-viscosity synthetic base oil that helps lower engine friction without losing maximum durability—which could come in handy, especially with new fuel economy regulations around the corner. 120 180 300 290 240 60 0 40 70 130 160 100 40 34 70 10 BABY, IT'S COLD OUTSIDE. You might think all oils are the pretty much the same. But you can throw that notion out the window at -34º C (-29ºF). Fortunately, even at -34º C, Shell Rotella ® T6 continued to fl ow well. Shell Rotella ® T6 is designed to ensure the oil quickly reaches critical engine parts, helping prevent wear and maintaining durability. BABY, IT'S HOT OUTSIDE. Heat is the enemy of engines. That's why Shell Rotella ® gives you extra protection against heat. In fact, Shell Rotella T6 offers up to 70% better oxidation resistance 3 than a leading API CJ-4 SAE 15W-40. So, no matter what kind of conditions you work in, it's nice to know you can count on your engine whether you're in the Arctic or the Sahara or Ames, Iowa. TOUGH STUFF. Shell Rotella ® T6 has special molecules that resist compression to keep moving parts separated. This anti-wear booster gives you extra protection against wear in high stress areas of the engine. With tough protection like this, no wonder thousands of users enjoy drains that go the distance and help reduce maintenance costs. IMPROVED PROTECTION. Temperature control is just the start. Shell Rotella ® T6 engine oil gives you up to 36% improvement in soot control. 4 This helps keep the oil free fl owing for easier startup at low temperatures and helps prevent sludge, deposits and wear. IT'S NOT JUST A TRUCK, IT'S YOUR BUSINESS. Thousands of folks already know it's not just their big rig eating up mile after mile of highway. Or their tractor plowing up dry sod at 5am. Or their diesel pick-up delivering a load of lumber to a construction crew. It's their livelihood. That's why Shell Rotella ® T6 isn't just another oil. It's an oil that helps make your business better, by delivering our best day after day. Isn't your business worth Shell Rotella ® T6? We think so. Learn more at www.rotella.com Minimum operating temperature range. Together, trucks travel over 366 billion miles per year, an average of 14.7 million trips around the earth. 5 -34º C is so cold, a pitcher of boiling water thrown into the air freezes before it hits the ground. 2 Why Shell Rotella ® T6 Full Synthetic is our best heavy duty engine oil ever. IS SYNTHETIC PROTECTION REALLY WORTH THE INVESTMENT? your business better, by 1 As demonstrated in 2009 on-the-road, medium-duty truck fi eld testing for SAE 5W-40 viscosity grade only, highway cycles, compared to Shell Rotella ® T Triple Protection ® SAE 15W-40. 2 Source: http://en.wikipedia.org/wiki/Evaporation 3 Compared to Shell Rotella ® T3 15W-40 API CJ-4 engine oil 4 Compared to Shell Rotella ® T Triple Protection ® 15W-40 engine oil at 3.5% soot – based on MACK T-11 soot test analysis 5 Source: http://visual.ly/hidden-giant-us-trucking-industry-numbers Mack T-11 Soot-Control Test Oil thickening at typical end-of-drain soot, cSt 0 36% better soot control Shell Rotella ® T6 New Shell Rotella ® T Triple Protection ® 15W-40 Synthetic 5W-40 Previous Lower is better 1086108_A31_ROTT6_syn_OVERDRIVE_15_75x10_5.indd 1 3/3/14 5:42 PM Text INFO to 205-289-3555 or visit www.ovdinfo.com Shell_OVD0414_PG42-43.indd 2 3/28/14 1:04 PM