Issue link: http://read.dmtmag.com/i/297333
40 florida.HIGH.TECH 2014 HEALTH CARE Disrupted Identifying and cultivating disruptive innovation in the health care industry has been the focus of a number of corporate, public and small-business organizations in the Tampa Bay region that have partnered together to launch MediFuture. Produced by the Tampa Hillsborough Eco- nomic Development Corporation, MediFuture 2023 took place in May 2013 to look 10 years ahead at what Tampa Bay's health care landscape would look like and to plan how community partners can help make that vision a reality. "The seeds for MediFuture had been planted by vi- sionaries in the community – the leaders of USF Health, Moffitt Cancer Center, M2Gen, Draper Laboratories, SRI and others," said Rick Homans, president and CEO of the Tampa Hillsborough EDC. "All of their pioneering efforts have been directed at reinventing the delivery and effec- tiveness of health care. We're now at the point where that transformation is happening, and we have the opportunity to capitalize on the investment." Homans and others say the new health care industry, which they call Health Care 2.0, is 180 degrees different from Health Care 1.0. They recite a list of "from-to" compar- isons, including: volume-based to value-based, reactive to proactive, physician-centered to patient-centered, opaque/ confusing to transparent, fragmented to coordinated, prac- tice variation to evidence-based, infrastructure-dependent to virtual/mobile/24-7, and expensive to affordable. Following the inaugural gathering where more than 500 business leaders and health care professionals heard from keynote speaker Clayton Christensen himself, the or- ganizers are laying the groundwork for establishing Tampa Bay as one of the national centers of disruptive health care. The Bay Area's unique strengths in both medical devices and IT data are critical components of driving changes in health care, especially as the industry transitions to more personalized, prevention-oriented care. But, Homans says, the courage of the region's leadership to step forward to create what no other community has done will be the most important factor. ore than just a business buzzword, Disruptive Innovation specifically refers to a new technology that unexpectedly displaces an established technol- ogy. While the term has been around since 1997 when it was first coined by Harvard Business School professor Clayton Christensen in his book "The Innovator's Dilemma," the concept is finding new life in the post-recession economy, where entrepreneurs, small and medium-sized businesses, and even the corporate giants are rethinking the way business gets done. Par- ticularly in key technology sectors, disruptive innovation is taking on a life of its own, and Florida's High Tech Corridor has no shortage of pioneering companies addressing ways to make breakthrough products and processes that are simple, efficient and far-reaching. MediFuture 2024 m e d i f u t u r e 2 0 2 4 . c o m Dates: September 16-18, 2014, Tampa Other partners involved in MediFuture: Oliver Wyman Health Innovation Center, Laser Spine Institute, Florida Blue, Moffitt Cancer Center, Florida High Tech Corridor Council, University of South Florida – USF Health, SunTrust, Tampa Bay Lightning, Bright House Enterprise Solutions, Florida Hospital and River Crossing Group.