Make it and the vodka lovers will
come—no matter how many new
options (or alternative spirits) they
must contemplate in the process.
F
or years now, the sight of your shelves
teeming with bottles of vodka, spanning
value brands and slick symbols of luxury
alike, has been a familiar one. After all, vodka re-
mains the country's most sought-after spirit.
According to the Beverage Information
Group's Handbook Advance 2014, vodka
is still the industry warhorse, accounting for
about 34% of all spirits consumed in the U.S.
In 2013, vodka sales volume was 71.8 mil-
lion 9-liter cases, a 2.5% gain over 2012 totals.
The wildly popular fl avored segment, already
crammed with different fruit and candy-inspired
Clear
Profit
BY ALIA
AKKAM
www.beveragedynamics.com
May/June 2014 • Beverage Dynamics 19
