Beverage Dynamics

Beverage Dynamics May-June 2014

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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www.beveragedynamics.com May/June 2014 • Beverage Dynamics 3 Volume 126, No. 3 • May/June 2014 PG. 28 Features 12 ANOTHER OPENING, A BIGGER SHOW Adding a new 20,000-square-foot-store to its existing chain of a dozen stores in the Minneapolis-St-Paul area, the hugely successful Haskell's has created a beverage alcohol emporium with plenty of bells and whistles. By Jack Robertiello 19 CLEAR PROFIT Make it and the vodka lovers will come —no matter how many new options (or alternative spirits) they must contemplate in the process. By Alia Akkam 28 INTERNATIONAL AFFAIRS The U.S. imported beer market is growing and diversifying as it taps into the needs of different consumer sets. By Thomas Henry Strenk 36 BUILDING WINE SALES In an environment with thousands of different wine offerings, suppliers and retailers use a variety of strategies to merchandise their wares. By Michael Park HASKELL"S PG. 12 PG. 19 On the Cover Photography by Nick Upton

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