Members of the NABCA Industry Steering Committee offer insight into the important issues facing the beverage alcohol industry, its suppliers and the control states.
hroughout the year, the National Alcohol Beverage Control Association (NABCA) Board of Directors meets with the Industry Steering Committee, a group of industry leaders from distilled spirits companies, to address new and ongoing issues facing the beverage alcohol industry. StateWays once again asked these committee mem- bers to participate in a virtual roundtable where they were invited to discuss accomplishments of the past year and challenges facing their industry and the control states in the coming year. With an eye to “Collaboration Thru Communication,” the theme of the upcoming 74th Annual NABCA Conference, members who offered their thoughts this year include representatives from Remy Cointreau USA, Bacardi, Beam Global, Brown-Forman Corporation, Diageo North America, Heaven Hill Distilleries, Luxco, Moet Hennessy USA and Pernod Ricard USA.
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JOHN W. BYRNE
Director of Control States, Alliance & Public Affairs Rémy Cointreau USA, Inc.
Vice Chairman, NABCA Industry Steering Committee
he past year has demonstrated a vigorous return of the consumer to purchase Premium and Super Premium brands, where category dollar sales have increased significantly.
T 20 This is highly welcome news underscoring the long-term value proposition and draw
of such brands, and their ability to generate substantial finance for Control States, as legislatures continue to press for added revenues.
Capitalizing upon the robust and far-reaching growth potential Premium and Super Premium brands hold, Rémy Cointreau USA, Inc. is committed to create innovative and state-of-the art consumer marketing and education programs which successfully passion and mag- nify the go to market advantage inherent within our pre- mium brand portfolio. This lucrative strategy is parallel to an ongoing dedication to engage proactively, and com- municate responsibly, with Control States’ leadership. Over the past twelve months, Rémy Cointreau USA has developed important resources to maximize the power of Digital Marketing and Social Media communications, actively engaging both consumers and trade partners. Through a focused campaign led by Nicolas Hériard- Dubreuil, Director of Digital Marketing, significant advances have modernized the company’s overall Digital communications strategy and application.
StateWays www.stateways.com May/June 2011
