20
NABCA INDUSTRY STEERING COMMITTEE ROUNDTABLE
Members of the committee discuss “Collaboration Through Communication” and other pertinent issues facing the control states and the beverage alcohol industry overall.
38
SELLING CHAMPAGNE TODAY
Sparkling wine can bring in customers all year long. By Cynthia Sin-Yi Cheng
PAGE 38 44
AMERICAN IDOL The great white spirit continues its phenomenal growth. By Tom Strenk
53
TEQUILA’S RISING SUN Tequila’s appeal is more than just Margaritas. By Kate Strandness
DEPARTMENTS
Editor’s Note . . . . . . . . . . . . . . . . . . . .6 Dateline . . . . . . . . . . . . . . . . . . . . . . . .8 Products & Packaging . . . . . . . . . . . . .60 Advertisers’ Index . . . . . . . . . . . . . . . .62
COMING NEXT ISSUE PAGE 44
• Control State Profile • NABCA Post-Conference Report • Rum • Gin • Cordials
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