Stateways

PRODUCTS & PACKAGING Woodford Reserve, the Official Bourbon of the Kentucky Derby, has released its 2011 Kentucky Derby commemorative bottle. The limited-edition bottle features the artwork of award-winning artist and Virginia native Brett Amory. The limited-edi- tion, liter-size bottle is now available in 42 states at a suggested retail price of $42.99. In addition to purchasing a col- lector’s item, consumers can enter Woodford Reserve’s Kentucky Derby Sweepstakes with a chance to win a VIP trip to the 2012 Kentucky Derby. Consumers can enter by either register- ing their bottle’s unique number printed on the neck label, or by entering any random five digit code at www.WellCraftedDerby.com. Becherovka Herbal Liqueur is the lat- est brand offered in the U.S. by Pernod Ricard USA. The number-one imported spirit from the Czech Republic, Becherovka was originally created in 1807 by blending more than 20 herbs and spices with oils, alcohol and mineral-rich water. The golden amber liqueur is 76 proof and offers a unique alternative to existing bitters, according to the company. The liqueur has a suggested retail price of $23.99 for a 750 ml bottle. Armitage Red is the newest blend ADVERTISERS’ INDEX Alize . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Bacardi Arctic Grape . . . . . . . . . . . . . . . . . . . . . .43 Bacardi Classic Cocktails . . . . . . . . . . . . . . . . . .41 Blackheart Rum . . . . . . . . . . . . . . . . . . . .Back cover Brown-Forman Corp. . . . . . . . . . . . . . . . . . . . . . .27 Burnett’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39 Diageo Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29 Don Q Rum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31 Evan Williams Cherry . . . . . . . . . . . . . . . . . . . . . .5 Gran Gala . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23 Hood River Distilling . . . . . . . . . . . . . . . . . . . . . .19 Jack Daniel’s RTD . . . . . . . . . . . . . . . . . . . . . .12-13 Jagermeister . . . . . . . . . . . . . . . . .Inside front cover Luxco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 Moet Hennessy Corp. . . . . . . . . . . . . . . . . . . . . . .33 Patron . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61 Pernod Ricard Corp. . . . . . . . . . . . . . . . . . . . . . . .25 Pinnacle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 Proximo . . . . . . . . . . . . . . . . . . . . . .Inside back cover Pucker Vodka . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45 Sauza Blue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55 Sidney Frank Corp. . . . . . . . . . . . . . . . . . . . . . . . .15 Sobieski . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35 Svedka . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37 Tequila Rose . . . . . . . . . . . . . . . . . . . . . . . . . . . . .59 William Grant & Sons . . . . . . . . . . . . . . . . . . . . . .9 62 from Washington State’s Columbia Crest winery. The 2008 vintage is comprised of merlot, syrah, cabernet franc, cabernet sauvi- gnon and mal- bec. The name is a combina- tion of ami (love) and heritage. The winery also recently debuted its 2010 Moscato, an off-dry white wine combining several Muscat grape varieties. Both blends are available for a suggested retail price of $12 per bottle. Chivas Regal 18 Year Old Scotch Whisky is the new limited- edition offering from Christian Lacroix and the whiskey house. The two luxury brands collaborated to create the bejeweled bottle, which comes in a mirrored treasure box. The company calls it the perfect combination of haute couture luxury and Scotch whisky craftsman- ship. Approximately 100 of the 3,000 bottles available worldwide will be in the U.S. market, with a sug- gested retail price of $495 for a 750 ml bottle. Pernod Ricard has debuted a new addition to its line of Malibu Pre-Mixed Cocktails: Malibu Tropical Sea Breeze. As with the other cocktail favors, Tropical Sea Breeze comes in an environmentally friendly 1.75 liter pouch, with a sug- gested retail price of $19.99. The other cocktails in the line include Malibu Punch Rum, Malibu Caribbean Cosmo and Malibu Tropical Mojito. East & International (AL, Canada, CT, DE, FL, GA, MD, MA, ME, MS, NC, NH, NJ, NY, PA, RI, SC, TN, VA, VT, WV, Int’l) Mark Marcon mmarcon@m2media360.com 248-761-6231 (Cell) • 519-972-5159 (Office) 519-250-5169 (Fax) West (AK, AR, AZ, CA, CO, HI, ID, LA, MT, NV, NM, OK, OR, TX, UT, WA, WY) Jeanette Sims jsims@m2media360.com Tel.: (415) 383-1762 • Fax: (415) 383-6293 StateWays  www.stateways.com  May/June 2011 REGIONAL SALES OFFICES Midwest (IL, IN, IA, KS, KY, MI, MN, MO, NE, ND, OH, SD, TN, WI) Anthony Bongiovanni tbongiovanni@m2media360.com Tel.: (248) 253-0108 Fax: (248) 253-0164 Southern and Metro NY (AL, AR, DC, FL, GA, LA, MD, MS, NC, NJ, NY, OK, PA, SC, TN, TX, VA, WV) Debbie Rittenberg drittenberg@m2media360.com Tel.: 215-360-0306 List Rental & Reprints Cheryl Naughton cnaughton@m2media360.com Tel.: (770) 995-4964 Fax: (770) 995-4983

• Cover
• Table of Contents
• Editors Note
• Dateline
• Explanation of Benefits
• NABCA Roundtable
• Champagne
• Vodka
• Tequila
• Products