StateWays Q www.stateways.com Q May/June 2014 10
By Cheryl Ursin
T
he Idaho State Liquor Division (ISLD), the goal
is to provide "world-class customer service,"
said Jeff Anderson, ISLD director and incoming
chairman of the National Alcohol Beverage Control
Association (NABCA). "That's the very least our citizens
deserve from us."
Since becoming ISLD director in 2010, Anderson
has been implementing a modernization campaign of
the division's 66 state stores, called iMod. "It's really
consumer-focused," he said.
One prong of the campaign is to have "the right
product at the right place," Anderson explained. Working
with suppliers, the ISLD is looking at its different markets,
rural in Northern Idaho and upscale and urban in Southern
Idaho, and at the marketing, merchandising and shelf-
sets of products in individual stores, "really drilling down
into product sets," Anderson said, to have the optimum
selection of products at each individual store, with a focus
on premium and super-premium products.
"The effects have been astounding and measurable,"
said Anderson. "Our customers are not drinking more
but they are drinking better." According to the ISLD's
2013 Annual Report, while sales volume in the state was
up 4%, sales in dollars was up 7% and net income was up
8%. The ISLD generated over $60 million for the state
in 2013.
The iMod campaign has also upgraded the look
of Idaho's state stores. New four-sided shelving units,
JeɈ Anderson, Director of the Idaho State Liquor Division and NABCA Chairman,
has made "Caring for the Customer" the theme of his upcoming NABCA Chairmanship.
PROFILE:
Jeffrey
Anderson,
NABCA CHAIRMAN
Key executives at the
Idaho State Liquor Division
(ISLD) include, from left,
Tony Faraca, Chief Deputy
Director, Finance & Human
Resources; Jon Spence, Deputy
Director, IT & Security; Kay
Bennett, Manager, Education,
Procurement, & Distribution;
Howard Wasserstein, Deputy
Director, Procurement,
Distribution, & Retail; and Jeff
Anderson, Director of the ISLD.