The executive team at Park Avenue Liquor Shop includes owner Michael Goldstein (front and center), flanked by his sons Eric Goldstein (left), vice president, marketing, and Jonathan Goldstein, senior vice president (far right), along with Scott Abramson (second from right), senior vice president and junior partner.
PHOTOGRAPHY BY SHANNON STURGIS
The Park Avenue Liquor Shop, owned and operated by the Goldstein family since 1955, draws wine and whisky collectors from around the world.
By Cheryl Ursin
Most tourist destinations – think Disney World or the Statue of Liberty – announce themselves dramatically. Not so for the Park Avenue Liquor Shop in New York City. First of all, it’s not even on Park Avenue (and
hasn’t been since 1974). Located on Madison Avenue, in bustling midtown Manhattan, just three blocks from Grand Central Terminal, it appears to be just a tiny, ordinary storefront, only 2,200 square feet in size. Yet a significant community of like-minded souls, from around the world, seek it out, sort of like the magical families of the Harry Potter books finding the shops of Diagon Alley in London. “They come and take pictures of our window display and our whisky wall,” said Jonathan Goldstein, senior vice president and third-generation Goldstein. “They ask to see our basement.”
30 • Beverage Dynamics • www.beveragedynamics.com • May/June 2011
