Cheers

Cheers May 2014

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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www.cheersonline.com 38 | MAY 2014 Hard Rock Spikes Shakes and Presses Fruit Cured pork and a coffee press figure into two new popular summer cocktails at Hard Rock Café, the music-themed dining chain headquartered in Orlando, FL. The sweet and savory Twist & Shout ($8 to $10, depending on location) blends Bacardi Oakheart spiced rum, Guinness stout, dark crème de cacao, Monin Salted Caramel syrup, chocolate syrup and Ben & Jerry's vanilla ice cream, poured into a caramel- and chocolate-swirled glass, and topped with whipped cream, caramel and chocolate swirls, and—in a nod to the ongoing trend—crisp Applewood smoked bacon. "Ice cream is always a big hit on those hot summer days, so why not kick it up a notch?" says Cindy Busi, director of beverage for Hard Rock's 180 locations worldwide. For the Red Berry Press (priced at $8 to $10), Hard Rock bartenders place hulled and sliced strawberries, along with raspberries and lemon wedges, in a French press. The fruit is gently pressed and topped with Svedka Clementine vodka, house-made lemonade and Sierra Mist soda. After the press is delivered to the table, guests can press it several more times to incorporate the fruit's flavor. "Guests get to interact with the press and continue to pour their own cocktail," notes Busi, who likens the drink's fresh quality and true-to-life-flavors to that of a freshly muddled Mojito. "We spent a year developing and testing these drinks in the United States and internationally, and our guests are loving the innovation, as well as the taste profile."—KAM The Hard Rock Café's new drink menu includes the Red Berry Press, below, a fresh fruit, vodka and lemonade cocktail served in a French press, and the Twist & Shout, right, a boozy shake with spiced rum, stout and dark crème de cacao garnished with Applewood-smoked bacon. 36-39 morphing summer cocktails CH0514.indd 38 5/7/14 10:38 AM

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