Cheers

Cheers June 2014

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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www.cheersonline.com Lucas Bols has launched Bols Elderfl ower Liqueur in the U.S. Made from the cream-colored, honey-scented blossoms of the elder tree, also called the Sambucus Nigra, Bols Elderfl ower has a fresh and fragrant fl avor, the company says, and a pleasing balance of sweetness, fl oral taste and alcohol content. The latest addition to the 30-plus fl avors in the Bols Liqueur collection, Bols Elderfl ower has a 15% ABV and comes in a 750-ml. bottle at a suggested retail price of $17.99. William Hill Estate Winery has debuted its Coastal Collection, including the new 2012 William Hill Estate North Coast chardonnay ($17 suggested retail) and 2012 William Hill Estate North Coast cabernet sauvignon ($17). With fruit sourced mostly from Sonoma and Mendocino (and a bit from Napa), the North Coast chardonnay is a balanced, creamy full-bodied wine, while the cabernet has rich fl avors of blackberry, plum and cherry. PRODUCTS The Bud Light Lime Ritas franchise has added two new permanent fl avors —Bud Light Mang-O-Rita and Bud Light Raz-Ber-Rita. The new Ritas are 8% alc/vol fl avored malt beverages that blend Bud Light Lime with the taste of authentic mango and raspberry margaritas, respectively. They join the successful Bud Light Lime-A-Rita and Straw-Ber- Rita. Mang-O-Rita and Raz-Ber-Rita are available in three pack sizes: 12-pack 8 oz. cans; four-pack 16 oz. cans; and 24 oz. individual cans. Villa San-Juliette Vineyard & Winery, located in Paso Robles, just released the fi rst vintage of its new 2012 Chorum White ($22 suggested retail). A companion to the winery's Chorum Red, the new white blend contains mostly rousanne (64%) along with grenache blanc (14%), pinot gris (13%), sauvignon blanc (6%) and albarino (3%). The winery also announced the latest vintages of its 2011 petite sirah ($20), 2011 cabernet sauvignon ($20) and 2011 Chorum Red ($25). 08-14 drink culture CH0614.indd 13 6/3/14 6:56 PM

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