Issue link: http://read.dmtmag.com/i/328668
Well Adjusted page 10 Peterbilt Model 384s and an opportunistic approach to the post-recession business environ- ment have helped CTI thrive. Volume 30 Number 1 first C L A S S It's a New World Like a storm that leaves behind an altered landscape, it's very apparent that this latest recession will leave behind a changed trucking business. Successful trucking companies will be those that were strong enough to withstand the storm, and opportunistic enough to adapt to the new world it's ushered in. At Peterbilt, we've adjusted our focus on reshaping our product line to help you succeed in the post-recession world. For example, our revolutionary new Model 587 com- bines the latest in fuel-saving aerody- namic efficiency with the comforts and spaciousness of an integrated sleeper system, preferred by fleet drivers and owner-operators alike. Other products, such as the new Model 382, bring driver appeal and aerodynamic efficiency to the short- haul and pickup and delivery markets, while our LNG-powered trucks and Model 320 hybrid continue to advance technology in the trucking industry. And coming this summer, PACCAR's MX engine will bring unparalleled quality and technology to the North American Class 8 market. As we've prepared for the new trucking world, it's heartening to see many of our customers do so as well. For example, Gregg Gibbons, the owner of CTI Trucking in Rillito, Ariz., sees the wheels of economic recovery in motion, and recently bought three new Peterbilt Model 384s (page 10). "It was time," says Gibbons. "You always have to be looking at new technology, learning about what's com- ing up and testing it… we've got to be thinking about the future of the fleet." Thinking about the future — and how we differentiate ourselves from the competition — appears to be sound advice for all of us. Bill Jackson General Manager C O M M E N T S Peterbilt News 20 DEPARTMENTS The Peterbilt Model 386 and an unlikely pair of leaders have propelled Trappers Transport to success. page 12 FIRST CLASS 5 Summer 2010 Mobile Force to be Reckoned With 6 Growing Big, Operating Small 8 A Winning Pair 12 PACCAR MX Engine Debuts 14 The Innovative New Model 587 16 SmartNav, SmartSound Introduced 18 An Awesome Responsibility 22 Editorial director: Melissa Epping • Editor: Bill Laste • Art director: Mike May • Client services manager: Cyndy Seitz • Publisher: Pete Sobic First Class is published by Northbrook Custom Media, a division of Randall-Reilly Publishing Company, LLC, on behalf of Peterbilt Motors Company and its dealers. Editorial office: 21420 W. Greenfield Ave., New Berlin, WI 53146. Phone (262) 650-9260. Printed in the U.S., copyright 2009. Postmaster: Send form 3579 to 21420 W. Greenfield Ave., New Berlin, WI 53146. One-year subscription in the U.S. $12.00; $15.00 in Canada; $25.00 all other countries payable in U.S. funds. "Agreement Number 1689312". Change of address or undeliverable copies should be sent to: 1415 Janette Ave., Windsor, Ontario, N8X 1Z1 Canada.