Issue link: http://read.dmtmag.com/i/328668
FIRST CLASS 7 This Peterbilt medium-duty, as well as the Model 365, provide the perfect platform for Mobile Force refueling operations. including rollers on the back doors, oil guns mounted for easier, more efficient handling, a better system for draining and collect- ing waste oil, and a computerized system to capture all critical liquid measurement data. "We incorporated a high precision bar coding system for our customers," says Davis. "Our trucks travel to the customer's fleet yard or construction site, scan the equipment bar codes, fill up the machines, grease them, change oil and top off fluids. The data captured in the operator's handheld barcode reader is calculated precisely to within 1/10th of a gallon. This level of technology al- lows our trucks to dispense fuel, leave detailed receipts and gener- ate reports that tell our customers what each vehicle in their fleet costs to operate per day, per week, per year in fuel expense." When trucks return to Mobile Force headquarters, operators can download the collected data directly into the company com- puter system for automatic billing. "We're moving toward a paper- less office," says Davis. Quality image, quality service Mobile Force trucks traveling to and from customer work sites act as "moving billboards that project our com- pany image on the roadways," says Davis. "People in Phoe- nix know our trucks and always comment on how nice the Peterbilts look. While a lot of our competitors want the cheapest trucks they can acquire, we're exactly the oppo- site. And that really pays off for us. A quality Peterbilt fleet says something to customers about our commitment to quality." One sign that competitors are getting wiser to Mobile Force strategies is the high demand for its Peterbilt fuel trucks at trade-in time. Davis put three trucks up for sale recently and the bidding war surprised even him. "After two and a half years of service, we sold these trucks for more money than we had paid brand new. Buyers line up for these trucks."