Issue link: http://read.dmtmag.com/i/328695
FIRST CLASS l 5 arket research, in a variety of forms, is a never-ending pursuit at Peterbilt. Our business depends on understanding what makes trucking operations successful so that we can provide them the solutions they need. This research told us the market demands more space for operators, and that Peterbilt's detachable sleeper designs were preferred. So we set out to design a new truck, a mid cab-width truck that would establish new industry performance standards. That must've been some very compelling research, right? Absolutely. For example, our engineers spent a lot of time in truck stops, and they weren't just there for the apple pie. There they interviewed drivers, put them in a simulated cab, studied their sight lines and their arm and leg reaches, studied ergonomics, and asked them how to make it the best driver environ- ment on the market. Drivers also told us they wanted the comforts of a wide cab. Fleet owners told us that was fine with them, as long as it balanced their need to reduce vehicle weight. Similarly, sound quality had to be best in class. So did the ride, visibility and aerodynamics. And that's how the Model 579 came to be, an end- user-designed vehicle packed with Peterbilt's legendary styling and breakthrough innovation. The new Model 579 further broadens the Peterbilt lineup and advances Peterbilt's commitment to helping its customers succeed. I invite you to experience this special issue of First Class Magazine and decide for yourself how this innovative new truck can contribute to the efficiency and profitability of your trucking operation. It's likely you'll see your handwriting all over it. Peterbilt. Class pays. Editorial director: Todd Acker • Editor: Bill Laste • Art director: Dale Aspinall • Client services manager: Cyndy Seitz • Publisher: Pete Sobic First Class is published by Northbrook Custom Media, a division of Randall-Reilly Publishing Company, LLC, on behalf of Peterbilt Motors Company and its dealers. Editorial office: 21420 W. Greenfield Ave., New Berlin, WI 53146. Phone (262) 650-9260. Printed in the U.S., copyright 2012. Postmaster: Send form 3579 to 21420 W. Greenfield Ave., New Berlin, WI 53146. One-year subscription in the U.S. $12.00; $15.00 in Canada; $25.00 all other countries payable in U.S. funds. "Agreement Number 1689312". Change of address or undeliverable copies should be sent to: 1415 Janette Ave., Windsor, Ontario, N8X 1Z1 Canada. The new Model 579 further broadens the Peterbilt lineup and advances Peterbilt's commitment to helping its customers succeed. M Reading Your Handwriting COMMENTS Bill Kozek General Manager