Vineyard & Winery Management

8 V I N E YA R D & W I N E RY M A N A G E M E N T | J u l y - A u g 2 014 w w w. v w m m e d i a . c o m MANAGEMENT Chairman/CEO | Robert Merletti EDITORIAL Editor-in-Chief | Tina Caputo Columns Editor | Linda Murphy COLUMNISTS Public Relations | Paul Wagner Marketing | Elizabeth Slater Retail/Restaurant | Tim Teichgraeber Viticulture/Winemaking | Remi Cohen Eastern Correspondent | Marguerite Thomas Northwest Correspondent | Sean P. Sullivan End Post | Tyler Colman CONTRIBUTING WRITERS Senior Feature Editor | Ted Rieger Spotlight Editor | Jennifer Strailey Deborah Parker Wong, Jeff Siegel, Susan G. Hauser, David Falchek, Michelle Locke PRODUCTION Design & Production Manager | Chris Sittner Printer | Modern Litho/Brown Printing, Jefferson City, MO SALES Director of Sales | Ethan Simon (707) 577-7700 x 110, esimon@vwmmedia.com ADMINISTRATION & MARKETING Marketing Executive | Suzanne Webb Marketing Coordinator | Kira Kimick Circulation Manager | Leda Wagner Advertising/Office Manager | Kathleen Kelly TRADE SHOWS, SEMINARS & WINE COMPETITIONS Director of Wine Competitions | Debra Del Fiorentino Wine Competitions Coordinator | Jil Child CORPORATE OFFICE P.O. Box 14459, Santa Rosa, CA 95402-6459 Phone | (707) 577-7700, (800) 535-5670 Fax | (707) 577-7705 Website | www.vwmmedia.com Feedback | feedback@vwmmedia.com Reprints | reprints@vwmmedia.com SUBSCRIPTION RATES U.S. rates: 1 year, $37; 2 years $67; 3 years $97 Add $10 for Canada and Mexico, $20 all other countries (add $50 for air mail) To subscribe, call (800) 535-5670, e-mail subscriptions@vwmmedia.com or visit www.vwmmedia.com/magazine. FOUNDERS AND PUBLISHERS EMERITUS J. William Moffett & Hope Merletti © 2014 Key Technology, Inc. Want to produce a 100 point wine? Key's VitiSort ™ wine grape sorter provides an unprecedented level of quality control for winemakers - at an affordable price. s Produce consistent, high quality wine year after year s Up to 99.9% MOG removal - based on your criteria s Reduce sorting labor costs by up to 80% s Lowest cost grape sorter on the market Contact us today at 509.529.2161 to learn how VitiSort can help you put only fl awless grapes in your bottle. VitiSort ™ can make the difference. VitiSort ™ Optical Wine Grape Sorter www.key.net

• Cover
• COVER STORY: Witch Way Down- Dowers lead the divine search for ground water. By Tim Teichgraeber
• New Wine Tanks Provide Efficiencies: Automation and design innovations save space and resources. By Ted Rieger
• Powdery Mildew Monitoring and Control Options Expand: Resistant vine breeding is in progress. By Ted Rieger
• Q & A: Helen Bacigalupi - A Sonoma County grapegrower looks backward and forward. By Christopher Sawyer
• Annual Suppliers Guide: Our guide to the industry's top product and service providers.
• Scene at: Wineries + Breweries Unlimited- The annual conference and trade show returns to Virginia.
• Improving Your Image on Social Media: You can shoot great photos with a smartphone. By Shana Bull
• Improving Presentation Skills: Training can result in better sales and communication. By Susan G. Hauser
• Wine, Women & Events: Female-focused events can benefit wineries and charities. By Tina Caputo
• Scene at: The 2014 Press Democrat North Coast Wine Challenge- A Sonoma Coast pinot noir is named "Best of the Best"
• News in Focus: A closer look at the industry's headline news. By Rayne Wolfe, Sean P. Sullivan and Ted Rieger
• Uncorking PR: All of the People, All of the Time: Focus PR efforts on a segment audience. By Paul Wagner
• Wine Wise Marketing: The Color of Money- Lighting and music can boost tasting room profits. By Elizabeth Slater
• End Post: A Critical Time: The era of the super-reviewer is over. By Tyler Colman
• Market Watch: Farmers Market Machinations: Quirky laws stall efforts to open local markets to wine sales. By Tim Teichgraeber
• East Coast: Sense and Nonsense- The East leads research on aroma and flavor. By Marguerite Thomas
• Soil & Cellar: Relief from the Heat- Various tactics protect vines from searing temperatures. By Remi Cohen
• Editor's Desk
• Spotlight
• Calendar
• Supplier Guide & Advertiser Index