Vineyard & Winery Management

1. Vineyard & Winery Management editor Tina Caputo moderates a discussion about commu- nicating with wine bloggers, featuring (left to right) David White of Terroirist.com, Joe Rob- erts of 1WineDude.com and Fredric Koeppel of BiggerThanYourHead.net. 2. Attendees learn about organoleptic evalua- tion in a sommelier certification seminar. 3. Chris Pearmund of Pearmund Cellars in Virginia moderates a session for wine industry newcomers. 4. Tour de Brew attendees taste local craft beers at Capital Ale House in Richmond. 5. Advanced enology session attendees eval- uate wines during technical tastings. 6. Theresa Robertson and Melissa Bartlett show off their Level 1 Wine Sommelier certifi- cates, earned through the International Wine Guild workshop. 7. Bob White of Quail Vineyards in Maryland and Susan Watson of Robin Hill Farm & Vine- yards in Maryland sample craft beer while touring the trade show. 8. Matthew Weintraub, instructor at B.R.E.W. FIU at Florida International University, leads a brewing session. 9. Eric Watson of the American Distilling Institute explains production techniques in the Distilling 101 workshop. 10. (Left to right) Jim Trezise, New York Wine & Grape Foundation; Donniella Winchell, Ohio Wine Producers Association; Kevin Atticks, Maryland Wineries Association; Mark Friszolowski, Childress Vineyards; and Mark Chandler, former executive director of WineAmerica, discuss regional issues affect- ing eastern wineries. 11. Conference-goers tour the trade show floor. 1. 2. 3. 6. 6. 6. 7. 5. 4. 8. 10. 11. 9. w w w. v w m m e d i a . c o m J u l y - A u g 2 014 | V I N E YA R D & W I N E RY M A N A G E M E N T 9 1

• Cover
• COVER STORY: Witch Way Down- Dowers lead the divine search for ground water. By Tim Teichgraeber
• New Wine Tanks Provide Efficiencies: Automation and design innovations save space and resources. By Ted Rieger
• Powdery Mildew Monitoring and Control Options Expand: Resistant vine breeding is in progress. By Ted Rieger
• Q & A: Helen Bacigalupi - A Sonoma County grapegrower looks backward and forward. By Christopher Sawyer
• Annual Suppliers Guide: Our guide to the industry's top product and service providers.
• Scene at: Wineries + Breweries Unlimited- The annual conference and trade show returns to Virginia.
• Improving Your Image on Social Media: You can shoot great photos with a smartphone. By Shana Bull
• Improving Presentation Skills: Training can result in better sales and communication. By Susan G. Hauser
• Wine, Women & Events: Female-focused events can benefit wineries and charities. By Tina Caputo
• Scene at: The 2014 Press Democrat North Coast Wine Challenge- A Sonoma Coast pinot noir is named "Best of the Best"
• News in Focus: A closer look at the industry's headline news. By Rayne Wolfe, Sean P. Sullivan and Ted Rieger
• Uncorking PR: All of the People, All of the Time: Focus PR efforts on a segment audience. By Paul Wagner
• Wine Wise Marketing: The Color of Money- Lighting and music can boost tasting room profits. By Elizabeth Slater
• End Post: A Critical Time: The era of the super-reviewer is over. By Tyler Colman
• Market Watch: Farmers Market Machinations: Quirky laws stall efforts to open local markets to wine sales. By Tim Teichgraeber
• East Coast: Sense and Nonsense- The East leads research on aroma and flavor. By Marguerite Thomas
• Soil & Cellar: Relief from the Heat- Various tactics protect vines from searing temperatures. By Remi Cohen
• Editor's Desk
• Spotlight
• Calendar
• Supplier Guide & Advertiser Index