Issue link: http://read.dmtmag.com/i/333548
9 4 V I N E YA R D & W I N E RY M A N A G E M E N T | J u l y - A u g 2 014 w w w. v w m m e d i a . c o m my gear around, so my iPhone and iPad Mini are great tools because they're always by my side." Nick Aguis, editor of online con- tent and communications at Francis Ford Coppola Winery in Geyserville, Calif., also emphasized the conve- nience of smartphones for photog- raphy. "You never know when or where a great photo opportunity will appear, so keep that phone with you at all times," he advised. According to Dylan Elliott, e-mar- keting and social media strategy manager at Pine Ridge Vineyards and trade/media pages should con- tinue to be a priority for wineries. But that doesn't mean you can't capture compelling images for your winery's social networks with a tool that can fit in your pocket. HAVE PHONE, WILL TRAVEL "I'm a firm believer that the best camera is the one you have on you," said Kristen Newsom, a pho- tographer and content developer based in Sonoma County. "It's not always practical for me to carry all in Napa Valley, the type of camera isn't the most important factor in capturing great images for social media. "Be passionate about your work and your products," he said. "This is the foundation of all great photography. It doesn't matter if you're using a smartphone or a top-of-the-line DLSR. Passion will shine through in your work." IMPROVING IMAGES While passion for your work and a handy smartphone are key fac- One of the keys to taking great shots with a smartphone is having passion for your subject. Photo: Dylan Elliott Local Bank. Local Lenders. www.exchangebank.com 707.524.3000 Large or Small...to us you are just right! We have a wide variety of loan products available for a business your size