CED

S te e r th e Co m pany, Dr i ve S u c c e s s Step out of the fast lane for 48 hours of professional development. Co m e to t h e AE D L E AD E R S H I P AC AD E M Y Au g u s t 2 6 -2 8 | E aG L E WO O D R E SO RT | I TASC A , I L Thank you to this year's sponsors Future owners and rising stars of the dealer management team come together to learn, network, share and grow. Program and a dynamic cast of presenters have been ĚĞǀĞůŽƉĞĚƚŽŚĞůƉLJŽƵďƵŝůĚŽŶƚŚĞĨŽƵŶĚĂƟŽŶLJŽƵ͛ǀĞ already begun and address some of your biggest concerns: ͻ Groundwork for smart decision-making ͻ Solving customer service and culture conundrums ͻ Overcoming business succession potholes ͻ And skills-building to become the leader they all need you to be WĂƌƟĞƐǁŝƚŚWƵƌƉŽƐĞƐŽLJŽƵ͛ůůŚĂǀĞŵĂŶLJ ŽƉƉŽƌƚƵŶŝƟĞƐƚŽĚĞǀĞůŽƉŶĞǁĨƌŝĞŶĚƐŚŝƉƐǁŝƚŚLJŽƵƌƉĞĞƌƐ͘ ,ŝŐŚůŝŐŚƚƐŝŶĐůƵĚĞĂĂĐŬLJĂƌĚYĂŶĚĂĚŽǁŶƚŽǁŶŚŝĐĂŐŽ ďŽĂƚƉĂƌƚLJ͘zŽƵďƌŝŶŐƚŚĞďƵƐŝŶĞƐƐĐĂƌĚƐ͕ǁĞ͛ůůďƌŝŶŐƚŚĞĨƵŶ͘ This Place ŝƐĂǁĞƐŽŵĞʹĂŐůĞǁŽŽĚZĞƐŽƌƚ͕ũƵƐƚϮϬŵŝŶƵƚĞƐ ĨƌŽŵŚŝĐĂŐŽ͛ƐK͛,ĂƌĞŝƌƉŽƌƚ͕ŝƐĨƵůůŽĨƌĞůĂdžĞĚĂŵďŝĞŶĐĞ͘ Provisions include all meals Tuesday evening through dŚƵƌƐĚĂLJŵŽƌŶŝŶŐ͕ĂƐǁĞůůĂƐƚǁŽĐŽĐŬƚĂŝůƌĞĐĞƉƟŽŶƐ͘ KƉƟŽŶĂůƌŽƵŶĚŽĨŐŽůĨǁŝƚŚƚŚĞŐƌŽƵƉŝƐĂǀĂŝůĂďůĞŽŶdƵĞƐĚĂLJ͕ ϭϮ͗ϯϬƚĞĞƟŵĞ͘;dgordon@aednet.org) WůĂŶƚŽĂƌƌŝǀĞdƵĞƐĚĂLJŵŽƌŶŝŶŐŽƌĞĂƌůLJĂŌĞƌŶŽŽŶĂŶĚŬ ƌĞƚƵƌŶŇŝŐŚƚƐĨŽƌdŚƵƌƐĚĂLJŵŝĚͲĂŌĞƌŶŽŽŶ͘ Register at: www.aednet.org/leadership ŽŶĨĞƌĞŶĐĞƚƵŝƟŽŶ͗ΨϳϵϱͮZŽŽŵZĂƚĞƐ͗ΨϭϳϵͬŶŝŐŚƚ Spouses are welcome! Spa luxury plus Michigan Avenue shopping ĨŽƌǁŝǀĞƐ͕ŐŽůĮŶŐ͕ďŽǁůŝŶŐĂŶĚƐǁŝŵŵŝŶŐĨŽƌŚƵƐďĂŶĚƐ͘ ;ΨϭϱϬĨĞĞĐŽǀĞƌƐdƵĞƐĚĂLJ͛ƐƉĂƟŽYĂŶĚtĞĚŶĞƐĚĂLJ͛ƐĚŽǁŶƚŽǁŶ ŚŝĐĂŐŽďŽĂƚƉĂƌƚLJ͘Ϳ David Raso Market Analyst ISI Group Daniel Fisher Senior Dir. of 'ŽǀĞƌŶŵĞŶƚīĂŝƌƐ tĂƐŚŝŶŐƚŽŶKĨĨŝĐĞ Ryan Condon Founder & President ^ĂƟƐĨLJĚ Karla Dobbeck President ,ƵŵĂŶZĞƐŽƵƌĐĞ Management Sheryl Eighner Partner WĞƌƐŽŶĂů&/Ŷ͘^ĞƌǀŝĐĞƐ Wt Ryan Morrison President Travers Technologies Plus invited special guest: Rep. Aaron Schock (Ill.) 32-year-old Congressman ,ŽƵƐĞtĂLJƐΘDĞĂŶƐ ŽŵŵŝƩĞĞ tĞ͛ůůƚĂŬĞĂƚŽƵƌĚŽǁŶƚŚĞŚŝĐĂŐŽZŝǀĞƌĂŶĚĞŶĚƚŚĞŶŝŐŚƚ ǁŝƚŚĮƌĞǁŽƌŬƐŽǀĞƌŝĐŽŶŝĐEĂǀLJWŝĞƌ͘

• Cover
• FEATURE: Sold on eBay: Hawthorne Cat has incorporated eBay into its overall sales strategy with its own eBay store presence, and has already doubled its 2013 results in the first half of the year.
• FEATURE: 'As Housing Goes, So Goes the Nation' - Delaware homebuilder Kevin Kelly, 2014 Chairman of the National Association of Home Builders, talks policy, mortgages, and the need for context and common sense.
• FROM THE COVER: Dig In To Your Market: Attachments Buyer's Guide features great products on the market now to help improve jobsite efficiencies and your bottom line.
• FEATURE: Artist Captures the Drama, Strength of Construction on Canvas: Fine-art painter Brad Burns celebrates the machines and the scenes of our industry.
• Best Practices: The Power Of Being Wanted
• What Would You Do If It Happened to You?
• Inside AED
• Groundwork
• Industry Beat
• Advertiser's Index
• Dealer Data
• Washington Insider: You're the host with the most for elected officials...
• Aftermarket: Customer's Top 2 non-negotiables
• Just So You Know- an occasional guest column- Smoothly scaling succession obstacles, all in the family
• On the Numbers: Financial engineering you can easily attain.
• Editor's Note: Serendipity here, there, and everywhere
• President's Message: Give young leaders the "one thing" they need most.