CED

July 2014

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Contents JULY 2014 Vol. 80, No. 7 July 2014 | Construction Equipment Distribution | www.cedmag.com | 3 FEATURES 600 22 nd Street, Suite 220 Oak Brook, IL 60523 630-574-0650 fax 630-574-0132 www.aednet.org FROM THE COVER Editorial Team Executive Editor and Director of Programs KIM PHELAN kphelan@aednet.org Contributing Editor JOANNE COSTIN pr@aednet.org Graphic Production EVA BELMONTE design@aednet.org eva@neggie.net Columnists GARRY BARTECKI Financial Consultant to the Construction Equipment Industry CHRISTIAN KLEIN AED Vice President of Government Affairs ELI LUSTGARTEN ESL Consultants RON SLEE R.J. Slee & Associates Advertising Contacts Vice President–Sales/ Publisher DAVID W. GORDON 800-388-0650 ext. 334 dgordon@aednet.org Advertising Sales Manager ALBERT J. RAMIREZ 800-388-0650 ext. 311 aramirez@aednet.org Production Manager MARTIN CABRAL 800-388-0650 ext. 313 mcabral@aednet.org Award Winning ventory eats into the profits of virtually rship. Obsolete or unused inventory carries cost of the products themselves, the loss of sh and the ongoing holding costs When inventory turns and keeping the average age of the fleet and attachments less than 36 months. The type of machinery sold has grown beyond attachments to include power systems and smaller machines such as Sold On DEPARTMENTS Inside AED 9 Groundwork 12 Industry Beat 14 Advertisers' Index 63 Dealer Data 64 COLUMNS President's Message 5 Give young leaders the "one thing" they need most. Editor's Note 7 Serendipity here, there, and everywhere On the Numbers 55 Financial engineering you can easily attain. Just So You Know – an occasional guest column 57 Smoothly scaling succession obstacles, all in the family Aftermarket 59 Customers' Top 2 non-negotiables Washington Insider 61 You're the host with the most for elected officials.. Artist Captures the Drama, Strength of Construction on Canvas 48 Fine-art painter Brad Burns celebrates the machines and the scenes of our industry. Dig In To Your Market 28 Attachments Buyer's Guide features great products on the market now to help improve jobsite efficiencies and your bottom line. 'As Housing Goes, So Goes the Nation' 24 Delaware homebuilder Kevin Kelly, 2014 Chairman of the National Association of Home Builders, talks policy, mort- gages, and the need for con- text and common sense. Sold On eBay 18 Hawthorne Cat has incor- porated eBay into its overall sales strategy with its own eBay store presence, and has already doubled its 2013 results in the first half of this year. Plus: What Would You Do If It Happened To You? 44 Best Practices: The Power Of Being Wanted 52

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