25 StateWays Q www.stateways.com Q July/August 2014
T
he National Alcohol Beverage Control Association
used the forum of its 77
th
National Conference, held
at the Marriott Marco Island Resort, in Marco Island,
FL, to emphasize the importance of both protecting and
serving the communities within their control jurisdictions.
In his "Letter from the Chairman," NABCA Chairman
of the Board Jeff Anderson, noted that "control systems
are charged with multiple and diverse tasks. They must
protect their citizens from the harmful and illegal use of
beverage alcohol and they must serve their customers
in an effi cient and modern business environment. We
submit these tasks are not contradictory, but in fact are
complementary." He noted that the NABCA Conference
would be addressing both of these concerns.
NABCA
CONFERENCE
ROUNDUP
The 77
th
National Alcohol Beverage Control
Association's Annual Conference focused on the theme,
"To Protect and Serve."
BY RICHARD BRANDES
Jeff Anderson, Chairman of the Board of the
NABCA, addressed the attendees at the open-
ing of NABCA's 77th Annual Conference in Marco
Island, FL.
General Session I speaker was Robert S. Mueller
III, who lead the FBI for 12 years under both Pres-
idents Bush and Obama. His address on "National
Security and Counter Terrorism" covered a wide
range of timely issues.
In Business Session I, Bryan Fry, President and
CEO of Pernod Ricard USA, described how the
consumer landscape has changed over the past
eight years, and how social media is having a
profound effect in today's marketplace.
Also in Business Session I, Gerry Ruvo, chairman
of Campari USA, presented, "Are Flavors Fading?"
— which spoke to the evolution of fl avors in the
spirits industry.
