Cheers

July/August 2014

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

Issue link: http://read.dmtmag.com/i/345923

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PATRÓN IS ONE OF JUST A HANDFUL OF ARTISANAL TEQUILA MAKERS STILL USING A TAHONA STONE WHEEL TO CRUSH COOKED AGAVE, AN ANCIENT, LABOR-INTENSIVE PROCESS. THE AGAVE IS THEN FERMENTED AND DISTILLED WITH THE FIBER, GIVING NEW ROCA PATRÓN A COMPLEX, EARTHY TASTE. EXPLORE THE PROCESS AT PATRONTEQUILA.COM. TASTE HOW IT'S MADE. OTHER TEQUILA MAKERS DON'T HAVE THE STONES. The perfect way to enjoy Patrón is responsibly. © 2014 Handcrafted and Imported exclusively from Mexico by the Patrón Spirits Company, Las Vegas, NV, 42-45% abv.

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