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July/August 2014 • Beverage Dynamics 3
Volume 126, No. 4 • July/August 2014
PG. 12
Features
12
SHERLOCK'S, ON THE CASE
The Atlanta area retailer spruces up for the
21st Century.
By Jack Robertiello
17
ALL FOR RUM AND
RUM FOR ALL
A spirit with roots in the tropics fi nds growth
in U.S. market.
By Kate Strandness
23
CRAFTING PROFITS
Craft beer continues its torrid growth,
making inroads into the beer tastes of
American consumers.
By Julie Johnson
28
THE LANDS OF MALBEC
AND CARMENERE
American consumers are increasingly
choosing wines from Argentina and Chile.
Here's why.
By Alia Akkam
33
CIDER SCRAMBLE
The fast-growing hard cider market is seeing
an infl ux of new brands jostling for position.
By Michael Park
RUM
PG.
17
PG. 33