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Keeping Up with Technology
This special edition is devoted to technological solutions for professionals
in the tree care, landscape, irrigation, sports turf and outdoor power
equipment markets. With each year, the impact of technology on the Green
Industry becomes increasingly widespread. That is evident just from some
of the educational programs at upcoming industry events.
At the International Society of Arboriculture (ISA) Conference and Show,
Andrew Stoltman and Richard Rideout are detailing a program that pro-
poses to integrate continuous cross-boundary plot-based urban forest data,
remote-sensed canopy data and aggregated individual tree inventory data.
The goal is to provide statistically sound information on the status and
trends in urban forest canopy, extent, diversity, growth, mortality, habitat,
and overall health. The information they are gathering will be available to
state and local partners to identify and track urban forest environmental,
economic and social benefi ts at multiple levels, and assist managers in
planning, prioritizing and decision making. Their presentation describes
the progress of the program progress, and projects how the data may be
used to affect urban forest canopy.
Another session at ISA is detailing how urban tree monitoring data can
enable researchers and practitioners to evaluate the performance of planting
initiatives in terms of tree growth, mortality and longevity. The Urban
Tree Growth & Longevity Working Group has been developing standardized
monitoring protocols. Standard fi eld methods enable comparisons across
cities and programs, and improve the collective understanding of the factors
infl uencing tree growth and mortality.
Yet another educational session at ISA will demonstrate geographic
information system (GIS) solutions that have simplifi ed the inventory
process and daily management of tree maintenance — including the use
of GIS to develop strategies for managing emerald ash borer.
At the Green Industry Conference in Louisville this October, Monica Muir
of Muir and Associates will outline the tools available in QuickBooks that
can help industry professionals get their work done much faster, including
information on generating estimates and invoices, entering time sheets,
automating work, creating reports, and more.
The Tree Care Industry Expo this November will feature a session on digital
marketing, including how to fi nd customers that need your expertise, and
how to acquire and retain them as lifelong "fans."
These are just a few of the many ex-
amples of how technology is being used in
the Green Industry. Mobile devices, smart-
phones, tablets, software, social media and
other digital initiatives are increasingly
important to any business. At times, it can
seem overwhelming, but the industry is
loaded with resources to get your business
pointed in the right direction. I hope this
guide serves you well in that effort.