Issue link: http://read.dmtmag.com/i/361787
2 MDCE | 2014 Boating Industry { BEST MDCE YET } Lisa Buller ARI Don Cooper The Sales Heretic Sam Dantzler Sam's Powersports Garage Lauren de Vlaming Dominion Marine Media Chester Elton The Culture Works Jeffrey Englander GE Capital Ryan Estis Ryan Estis & Associates Tom Deans Every Family's Business Matt Gruhn Marine Retailers Association Jan Kelly Kelly Enterprises Pat Kennedy Parker Business Consulting David Martin Mar-Kee Group TOPICS THAT HIT HOME FOR YOUR DEALERSHIP… … FROM SPEAKERS THAT DELIVER. HIRE MORE, HIRE BETTER If you have trouble finding candidates to fill your openings, hiring people who meet (or exceed) your expectations, or keeping high performers, MDCE experts have solutions. IMPROVE TEAM PERFORMANCE Learn how to improve your culture and tweak your management style to maximize the output of your team, boost morale and amp up retention. ENHANCE LEADERSHIP Walk away with new strategies for decision- making and planning that will increase employee satisfaction and productiv- ity, which will translate to higher profitability. PROTECT YOUR WEALTH Stop putting off those tough conversations. The sooner you start planning for succession, the better you can protect your business and your family. Learn how from someone who has been there. EXCEL ONLINE If you want to sell more, you need to start by attracting more people to your business. Pick up dozens of ideas for increasing sales through online marketing strategies that really work. BUILD STRONGER RELATIONSHIPS People won't buy from you unless they remember you, like you and trust you. Take away new strategies to strengthen your customer relationships and ultimately win more business. SALES DONE RIGHT Your prospects today aren't the same as they were just five years ago. Learn how to sell to a changing base of prospective customers – and sell right, protecting and enhancing dealership profitability. DIVERSIFY Don't get caught by the ups and downs of the economy. Gain new ideas for improving your service, finance, insurance, parts and accessories businesses and create a stable foundation for your dealership. GET AHEAD It's hard to lead when you can't see what's coming. Take advantage of MDCE experts' insight into the trends that will impact your business this year, next year and moving forward. "YOU TAKE AWAY GOOD PRACTICAL INFORMATION THAT YOU CAN PUT INTO ACTION AT THE DEALERSHIP." - Tom Mack, South Shore Marine Service FUELING SUCCESS, CONNECTING LEADERS, IGNITING GROWTH