Issue link: http://read.dmtmag.com/i/36985
ADVERTISEMENT Reliable Medical Fuels Expansion and Financial Performance with Brightree® Software With two locations in South Carolina and just over $1 million in sales, Reliable Medical Equipment saw the opportunity to expand its business, and chose the Brightree web-based billing and business management solution to help support its growth. Since then, the company has grown to four locations and increased revenue to $8 million in 2010. “The Brightree system is more intuitive and powerful than other systems and offers us the level of automation we need,” says Tamra Maxfield, district manager of Reliable Medical Equipment. “It has played a critical role in our growth, and we are confident that it will help us navigate the regulatory and reimbursement challenges ahead of us.” Business Results ■ Grew from $1M to $8M ■ DSO reduced 34% ■ Reduced held A/R 54% ■ Reduced denials 30% ■ Streamlined billing & accounting operations ■ Acheived anywhere, anytime access to data Reporting capabilities improve operations Brightree’s advanced reporting can be easily customized and provides the visibility Reliable needs to make more informed business decisions. According to Maxfield, “Brightree’s reporting has given us insight and answers that we need to the tough questions, such as are we generating more sales than normal? Are rentals down? Who are my best referral sources? What are our trends in returns, held A/R and DSOs?” Checking Same or Similar cuts down denials Tamra Maxfield Streamlining processes, optimizing operations Brightree’s solution is specifically developed to optimize workflows and maximize billing results for the HME industry. After implementing Brightree, Reliable was able to streamline processes, automatically submit claims, and manage interactions with physicians, patients, and insurance companies through one system. An impressive reduction in DSO Since implementing Brightree, the company has also reduced its days sales outstanding (DSO) from 85 to 56 days—well below the industry average of 70 to 80 days. “Brightree enables us to quickly get orders in the system, update inventory and generate essential reports. We run an outstanding sales order report and know what payments we can expect,” notes Maxfield. Reliable found that a common reason for claims being denied by Medicare was Same or Similar. Calling the Medicare IVR system to get an approval could take 10 to 20 minutes. In some cases, Reliable would take the risk and make the delivery before contacting Medicare, which could result in returns. With Brightree, Reliable checks Medicare eligibility online, including Same or Similar. If a claim is denied, detailed reasons are easy to find, and the claim can be quickly corrected and resubmitted. These capabilities have helped reduce denials by 30%. Managing growth As part of its growth strategy, the company recently went through a merger and the Brightree solution helped Reliable embrace new customers seamlessly. “We were able to enter a sales order initial load for the new accounts, and start the billing right where it left off.” Maxfield also appreciates the customer service. “While patients depend on us for the equipment that’s essential to their health,” she says, “we depend on Brightree to help us manage our business.” Automate. Achieve insight. Gain control. To learn how, go to www.brightree.com/grow or call us at 1.888.598.7797 Ext. 5 © Brightree LLC. All rights reserved. “ By ha sna monitor things lik pshot of the denials and dir tak my b ena b ving instant access to a v usiness also drill down to see the sour of e action on priority items collections and cash position.” led us to impr e denial r ect my staf f a tes o e our o . T all v , I am a ces b le to . I can to his has er