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Issue link: http://read.dmtmag.com/i/383488
www.cheersonline.com 25 Cheers September 2014 • 2012-2013 2009-2013 Brand Supplier 2009 2010 2011 2012 2013 % Change ACGR Dos Equis Heineken USA 11,750 14,000 16,100 18,680 23,190 24.1% 18.5% Leinenkugel's Summer Shandy MillerCoors 850 1,280 2,300 4,350 5,440 25.1% 59.1% Sierra Nevada Torpedo Sierra Nevada Brewing 520 890 1,380 2,060 2,420 17.5% 46.9% Lagunitas IPA Lagunitas Brewing Co. 490 630 970 1,180 1,840 55.9% 39.2% ACGR Annual Compound Growth Rate. FAST TRACK BRANDS Domestic Brands must have exceeded 9 million 2.25-gallon cases in 2013, and imported brands/microbrews must have exceeded 1.5 million 2.25-gallon cases in 2013, with double-digit growth over each of the past four years. though: Launched in late 2012, Redd's Apple Ale reached more than 7 million cases in 2013. GETTING CRAFTY As it did the previous two years, Fort Collins, CO-based New Belgium Brewing had the most Rising Star brands on the list. Ranger IPA increased 12% in 2013, to 1.3 million cases, while New Belgium's winter seasonal beer Accumulation had a strong debut with 400,000 cases. The brewer sold some 330,000 cases each of its Rampant Imperial/ Double IPA beer and summer fruit ale Rolle Bolle in 2013, while its Shift pale lager increased 19.4% over the previous year to 271,000 cases in 2013. Pumpkick, New Belgium's new, traditionally spiced seasonal fall ale, reached 230,000 cases in 2013. Chainbreaker, a White IPA from Bend, OR-based Deschutes Brewery, is back on the Rising Stars list: The brand increased 57% to 342,000 barrels. It's joined by the company's River Ale, a year-round session beer Deschutes launched in 2013. New to the Rising Stars list is Founders All Day IPA, an American IPA style beer from Founders Brewing Company in Grand Rapids, MI. The fi rst Founders brew to be canned, All Day IPA came out in early 2012. FAST TRACK GROWTH BRANDS Dos Equis continues its domination at the top of the Fast Tack beer brands: It recorded annual compound growth of 18.5% from 2009 to 2013. The Mexican lager reached 23.2 million cases last year, up from 18.7 million in 2012 and 16.1 million in 2011. The brand, which has been owned by Heineken USA since 2010, this past spring launched Dos Equis Dos-A-Rita, a ready-to-serve lager Margarita modeled after the popular cocktail recipe. To be considered a Fast Track, domestic brands must have exceeded 9 million 2.25-gallon cases in 2013, and imported brands/microbrews must have exceeded 1.5 million with double-digit growth over the past four years. Sierra Nevada Torpedo, an American IPA from Chico, CA-based Sierra Nevada Brewing, moved over from the Rising Stars to the Fast Track Brands list this year. It reached 5.4 million cases sold in 2013, up 25.1% from the previous year. Once again, Leinenkugel's Summer Shandy posted the most signifi cant annual compound growth rate from 2009 to 2013—nearly 60% —of all RITA MADNESS How popular is Bud Light Lime-a-Rita? The Margarita-fl avored malt beverage, which was introduced in 2012 and has 8% ABV, was up 40% in 2013, reaching 10.2 million 2.25-gallon cases. But the original Lime-a Rita has already been eclipsed by Bud Light Straw-Ber-Rita fl avor, which was unveiled in late March 2013 and already sold 11.3 million 2.25-gallon cases in less than a year. Then there's Bud Light Lime Cran- Brrr-Rita, which was introduced as a limited-time seasonal offering in 2013. The company sold 500,000 2.25-gallon cases of Cran-Brrr-Rita last year. A-B-InBev introduced two new permanent fl avors to the Bud Light Lime franchise in spring 2014: Mang-O-Rita and Raz-Ber-Rita. RITA