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Issue link: http://read.dmtmag.com/i/383488
www.cheersonline.com 26 Cheers • September 2014 the Fast Track brands. The seasonal wheat beer mixed with lemonade, which came out in 2007, was up 25% in 2013, to 5.4 million cases. But Lagunitas IPA from Lagunitas Brewing Co. in Petaluma, CA, posted the most impressive growth from 2012 to 2013: 55.9%, reaching 1.8 million cases. The IPA was the company's fi rst seasonal and was launched in 1995. ESTABLISHED GROWTH BRANDS A-B InBev's Michelob Ultra—which was up 7.1% in 2013, reaching 50.2 million cases—took the top spot from Coors Light, which did not make the list this year. But MillerCoors brand Coors Banquet improved its growth rate from 1.5% the previous year to 6.5% and 21 million cases sold. The company's craft brand Blue Moon grew 4.9% in 2013 to 26.9 million cases; it had grown at 13.5% the previous year. Mexican pilsner Modelo Especial from Crown Imports posted an 18.0% increase to 50.1 million cases of beer sold in 2013. The company had boosted its advertising expenditures for the brand 27% from 2012 to 2013. Consumption of another Crown brand, Pacifi co—a Mexican pilsner-style beer—was up 4.5% in 2013, to 6.2 million cases. Shock Top from Anheuser-Busch InBev moved over from the Fast Track to the Established Growth Brands in 2014. But the Belgian-style wheat ale grew less than 1% in 2013 to 9.3 million cases. That's a big slowdown from the previous year when it had increased 56.6%. The most impressive growth rate among the established brands belongs to Heineken USA's Tecate Light, which increased 24.3% in 2013, to 3 million cases. And Stella Artois, distributed by Anheuser-Busch InBev, was up 22.9% over 2012, reaching 21.0 million cases in 2013. SLOWING THEIR ROLL Natural Ice is back on the Established Growth Brands again. Though it grew less than 1%, the brand reached 43.4 million cases. The venerable Pabst Blue Ribbon's growth rate slowed a bit from 10.4% in 2012 to 8.2% this past year, but it reached the 40 million-case mark. Indeed, many of the established brands saw their growth rates slow in 2013. For instance, Yuengling Light Lager, from D.G. Yuengling & Sons, grew 24.3% in 2013 over 2012, vs. 78.0% the previous year. The Pottsville, PA-based brewer sold 6.2 million cases of Yuengling Light Lager last year. Shiner Bock, a dark lager, increased 8.2% over 2012 to 6.5 million cases. Owned by Gambrinus, Shiner beers are made in the Spoetzl Brewery in Shiner, TX; the company aims to distribute Shiner Bock in all 50 states by the end of 2014. As it was last year, Boston Beer Co.'s Twisted Tea is the only Established Growth Brand that's not a traditional beer. Introduced in 2001, the hard iced-tea beverage comes in seven fl avors, including a seasonal tropical, as well as three fl avors of Twisted Lemonades. The brand increased a healthy 15.5% in 2013 to 7.6 million cases. Brand Supplier 2009 2010 2011 2012 2013 % Change ACGR Michelob Ultra Anheuser-Busch InBev 43,500 43,600 43,800 46,870 50,200 7.1% 3.6% Modelo Especial Crown Imports 26,729 30,872 35,194 42,440 50,080 18.0% 17.0% Natural Ice Anheuser-Busch InBev 42,000 42,200 42,700 43,200 43,420 0.5% 0.8% Pabst Blue Ribbon Pabst Brewing 26,000 30,400 33,500 36,970 40,000 8.2% 11.4% Blue Moon MillerCoors 13,800 18,000 21,700 25,630 26,890 4.9% 18.1% Stella Artois Anheuser-Busch InBev 9,900 11,900 14,500 17,110 21,030 22.9% 20.7% Coors Banquet MillerCoors 19,100 19,300 19,450 19,750 21,030 6.5% 2.4% Bud Ice Anheuser-Busch InBev 12,800 13,300 13,400 13,770 13,980 1.5% 2.2% Sierra Nevada Pale Ale Sierra Nevada Brewing 8,070 8,800 9,300 9,960 9,995 0.4% 5.5% Shock Top Anheuser-Busch InBev 2,400 3,000 5,900 9,240 9,320 0.9% 40.4% Twisted Tea Boston Beer Co. 1,800 2,200 5,500 6,600 7,620 15.5% 43.4% Shiner Bock Gambrinus 4,775 5,000 5,650 6,050 6,545 8.2% 8.2% Pacifi co Crown Imports 5,121 5,218 5,479 5,960 6,230 4.5% 5.0% Yuengling Light Lager D.G. Yuengling & Sons 1,500 1,800 3,050 5,430 6,210 14.4% 42.6% Tecate Light Heineken USA 1,370 1,500 1,750 2,430 3,020 24.3% 21.8% ACGR Annual Compound Growth Rate. ESTABLISHED GROWTH BRANDS Top-selling growth brands that have grown moderately or substantially over the past four years. Brands must have exceeded 3 million 2.25-gallon cases in 2013. (000 2.25-Gallon Cases) BEER HERE!