Maverick

Fall 2014

An A-Z visitors guide to Milwaukee Wisconsin. Sponsored by Key Magazine Milwaukee, Wisconsin

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Q: Talk a little about Logan's "culture cloud" – how it came to be, what it is, and what it means: A: Logan's "culture cloud" is an extension of our mission, our vision and our culture in general. We've always believed in treating our employees as family and working together as a team. In fact, right now our banner out front says, "Together We Can." We wanted to make these ideas and these values a little more formal, so we got about 150 of our employees to- gether and that group reviewed Logan's "five year plan." These employees included staff, operators, technicians, management and more. In 2012 we were ranked as the #1 aluminum rolling mill in the world! So we wanted to reflect on the key factors that contributed to our success in general and what we needed to do in order to keep us in that leading spot as we look towards the future. Each person that attended submitted five key factors and after sorting them by theme, we found 32 "keys to our success." And there you have our culture cloud – it's a very powerful image that reminds us of both our history/foundation and our keys to success. As I mentioned before . . . Together We Can. Q: I can't help but notice that many of the words in your culture cloud are also things that we use to describe "The Maverick Way." Words like Pride, Safety, and even Fun . . . A: That's not surprising to me at all. Our culture is very sim- ilar in many ways as I alluded to before. Many of the princi- ples and ideas that we run our business on I believe Maverick deems very important to their success as well. For example, Logan considers safety a core value, not just a priority. So does Maverick. Our current safety focus re- volves around "Safe Choices" and you just absolutely have to keep that stuff top of mind with your people. Both Logan and Maverick do a great job in that respect. One example of how we walk the talk here that affects truck drivers, are the tarping platforms that we've put in our facility. Q: Talk about Logan's environmental strategy or initiatives A: If you look at Logan's website (www.logan-aluminum. com) you'll see some pretty cool statistics that are rolling on the front page. Things like; each minute in the US 119,000 aluminum cans are recycled or just one recycled aluminum can saves enough energy to burn a 100 watt bulb for four hours. Pretty cool stuff! So obviously, we want to educate the public on how recycling aluminum can benefit everyone and then we also have a corporate environmental initiative as well. This includes a formal Energy Reduction Task Force and they are charged with items such as minimizing total plant energy us- age. We also have man made wetlands that act as natural filtration systems, water re-use projects, and a corporate recy- cling program on items such as wooden pallets, white paper, etc. It's definitely something that is very important to everyone at Logan. Q: Change is constant and we all know that the trucking industry is changing – what about the aluminum industry? Anything you'd like share on that end? A: Probably the biggest change, or perhaps "evolution" would be a better word, is on the automotive side of things. Ford just announced that the new F150's will be built with alu- minum versus steel, which was introduced at the Detroit Auto Show back at the beginning of this year. The 2015 model's aluminum body means Ford was able to cut 700 pounds from their truck. 700 pounds! I definitely see automotive as some- thing that our industry will need to focus on. That's just one example of how our industry is changing and evolving. MaverickMessenger 13 Logan's Culture Cloud

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