2 ARE YOU FEELING THE PRESSURE OF THE DRIVER SHORTAGE?
WITH A 97% TURNOVER RATE, KEEPING UP WITH THE DRIVER
SHORTAGE MAY SEEM IMPOSSIBLE.
But it doesn't have to be. You can craft integrated campaigns specific to your hiring needs. Whether
you need owner-operators or company drivers, or need a driver of a specific type of haul, there are
tools to find and convert the them.
Is your recruiting in line with how drivers actually convert?
The Driver's
Journey
Awareness
Engagement
Raised Hand
Who is your
ideal driver?
Drivers become
aware of your fleet.
Drivers directly
engage with you.
Drivers "raise their
hands" to learn more
or apply.
Decision = Hired Driver
