Beverage Dynamics

Beverage Dynamics Sept-Oct 2011

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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38 38 Beer: 2011 State-of-the- Industry Report In a still fragile economy, and with wine and spirits continuing to make inroads with traditional beer drinkers, brewers are using a range of targeted marketing and promotional initiatives, as well as a wide choice of beers to appeal to consumers. By Julie Johnson 46 Beer Growth Brands Identifying top-sellers and brands to watch in today's beer market. By Liza B. Zimmerman 49 55 49 departments Editor's Note . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 FYI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Retail Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Wine Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 On The Shelf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61 Advertisers' Index . . . . . . . . . . . . . . . . . . . . . . . . . . .62 POS On The Go Point-of-sale systems continue to expand what they can do – and where they can go. By Cheryl Ursin Retailer Wine Selections The Beverage Dynamics National Retailer Wine Panels recommends a lineup of top quality/ value pinot noirs. By Richard Brandes (USPS-505-810) (ISSN-1523-0392) is published six times per year (January/February, March/April, May/June, July/August, September/October, November/ December) by The Beverage Information Group, a division of M2MEDIA360, 17 High St. 2nd Fl., Norwalk, CT 06851 Periodicals postage paid at Norwalk, CT and additional mailing offices. Postmaster: Send address changes to P.O. Box 2123, Skokie, IL 60076-7823 , Subscriptions: Single copies $8 U.S.; $12 Canada/Mexico/Foreign Subscription rates: 1 year, $35 U.S.; $50 Canada/Mexico; $75 Foreign. Bulk and foreign air mail subscription rates on request. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: , P.O. Box 2123, Skokie, IL 60076-7823 or call the customer service number 8 a.m. to 4:30 p.m. CST at (847) 763-9565. Customer Service fax (847) 763- 9569. Customer Service email beveragedynamics@halldata.com. Customer Service website www.submag.com/sub/bg. © Copyright 2011 by The Beverage Information Group, a division of M2MEDIA360, 17 High St. 2nd Fl., Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. Not responsible for return of unsolicited materials. The Beverage Information Group publishes . 4 • Beverage Dynamics • www.beveragedynamics.com • September/October 2011 Beverage Dynamics Beverage Dynamics Beverage Dynamics Industr y Marketing, Liquor Handbook, Wine Handbook, Beer Handbook, Handbook Advance, and Licensed Beverage Fact Book Beverage Dynamics Beverage Dynamics, Cheers, StateW ays, Wine & Spirits

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