38
38 Beer: 2011 State-of-the-
Industry Report In a still fragile economy, and with wine and spirits continuing to make inroads with traditional beer drinkers, brewers are using a range of targeted marketing and promotional initiatives, as well as a wide choice of beers to appeal to consumers. By Julie Johnson
46
Beer Growth Brands
Identifying top-sellers and brands to watch in today's beer market. By Liza B. Zimmerman
49 55
49 departments
Editor's Note . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 FYI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Retail Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Wine Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 On The Shelf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61 Advertisers' Index . . . . . . . . . . . . . . . . . . . . . . . . . . .62
POS On The Go Point-of-sale systems continue to expand what
they can do – and where they can go. By Cheryl Ursin
Retailer Wine Selections The Beverage Dynamics National Retailer Wine
Panels recommends a lineup of top quality/ value pinot noirs.
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4 • Beverage Dynamics • www.beveragedynamics.com • September/October 2011
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