Stateways

Stateways Sept-Oct 2011

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

Issue link: http://read.dmtmag.com/i/42062

Contents of this Issue

Navigation

Page 11 of 55

Advertorial KAHLÚA® CINNAMON SPICE AND PEPPERMINT MOCHA– TWO TASTY TREATS FOR THIS FALL Consumers will surely fall for the delicious new members of the Kahlúa family hitting stores this October. Kahlúa introduces the newest permanent flavor to join the Kahlúa clan, Cinnamon Spice. Kahlúa® Cinnamon Spice is a tempting, robust blend of sugarcane spirit, 100% Arabica coffee and traditional Mexican spices created in reverence to Café de Olla, the traditional Mexican coffee. The indulgent, exotic spice blend in Kahlúa Cinnamon Spice perfectly complements the smooth, rich coffee taste of Kahlúa for the ultimate cocktail experience. Like all of the fantastic flavors in Kahlúa's top-selling family, Kahlúa Cinnamon Spice is perfect on its own or in your favorite hot coffee for those cold autumn nights. Thanks to popular demand from retailers and consumers, Kahlúa will also be returning for this Holiday season with the Limited Edition Peppermint Mocha. The combination of Kahlúa's legendary coffee taste with the fresh bite of peppermint and rich creaminess of dark chocolate creates a deliciously indulgent liqueur. Kahlúa is the World's number one coffee liqueur, and a must have for the Holiday and gift giving periods. Kahlúa Cinnamon Spice and Peppermint Mocha will add to the brand's share of mind and successes during a major selling period and satisfy consumer demand by offering two flavorful, and versatile cordial spirits. Kahlua Cinnamon Spice and Kahlua® Peppermint Mocha will both please the palate, especially after a crisp day out- doors. What's better than Cinnamon Spice mixed with Apple Cider fresh off the farm? Or head to the grocery store to pick-up some hot cocoa to compliment Peppermint Mocha. Look for cross merchandising displays that provide consumers with simple solutions for making great tasting, and crowd pleasing drinks.. Cozy up to the delicious and indulgent tastes of Kahlúa Cinnamon Spice and Peppermint Mocha with these recipes and more: KAHLÚA® Cinnamon Sparkler 1 part Kahlúa Cinnamon Spice 2 parts Sparkling Apple Cider Small squeeze of lemon Shake Kahlúa Cinnamon Sparkler and lemon. Top with sparkling cider. Garnish with dash of nutmeg or cinnamon. KAHLÚA® Peppermint Mocha 1 part Kahlúa Peppermint Mocha 6 parts hot chocolate Combine Kahlúa and hot chocolate together in coffee mug and garnish with a peppermint stick. Visit www.kahlua.com for more 'Delicioso' KAHLÚA cocktail recipes. Drinking Responsibly is Múy Delicioso ©2011 The Kahlúa Company, Purchase, NY bars and restaurants operate in Ocean City, which has a year-round pop- ulation of 7,000 but sees 300,000 visitors during the summer months. The county's 200 licensees and six retail stores are especially dependent on the department during that influx. "We provide delivery service to both licenses and retail twice a week and offer satellite product pickup on non-delivery days year round," Cowger says. "Transparency, reliability and trust are the crux of our operations, and we mean to maintain that standard." "We're striving to rebuild trust through transparency of operations and an open door policy with the licensees." — , Executive Director, Worcester County Dept. of Liquor Control The DLC is starting from scratch when it comes to pricing, trying to find a balance that will achieve all three of its missions: preserving local jobs, assuring service to small businesses and large establishments, and protecting and preserving revenues to the county and towns. Since the county is a small community, Cowger is in close communication with licensees and employees on a daily basis. His role as a former LCB exec- utive director (from 2001 to 2005) and county commissioner led to the licensees requesting his appointment as director of the department. One DLC employee who had planned to retire even decided to stay on after his appointment. "The licensees asked to have me appointed, which felt good because I knew that such a request comes from mutual trust," Cowger says. "I can't tell you what a confidence booster it was for me that the DLC is headed in the right direction and the employees trust me to lead it." SW Bobby Cowger

Articles in this issue

Links on this page

Archives of this issue

view archives of Stateways - Stateways Sept-Oct 2011