Stateways

Stateways Sept-Oct 2011

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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32 CASK OF STARS The mixable American spirits are increasing market share and adding flavors. By Tom Strenk 40 WHEN IT'S TIME FOR A CHANGE The control states are updating to the latest POS systems and other technology. By Cheryl Ursin 46 LIQUEURS: ALWAYS IN SEASON No matter the season, liqueurs offer great sales potential. By Robert Plotkin PAGE 46 PAGE 32 DEPARTMENTS Editor's Note . . . . . . . . . . . . . . . . . . . .6 Dateline . . . . . . . . . . . . . . . . . . . . . . . .8 Spotlight On: Worcester County, MD . .10 Products & Packaging . . . . . . . . . . . . .52 Advertisers' Index . . . . . . . . . . . . . . . .54 COMING NEXT ISSUE • Control States Fiscal Year in Review • Holiday Merchandising • Selling High-End Spirits StateWays® (ISSN 0279-2133) is published six times per year (January/February, March/April, May/June, July/August, September/October, November/December) by The Beverage Information Group, a division of M2MEDIA360, 17 High St., 2nd Fl., Norwalk, CT 06851. USP Number 944-740, periodical rate postage paid at Norwalk, CT and additional mailing offices. Postmaster: Send address changes to StateWays®, PO Box 4290, Port Jervis, NY 12771-1821. Subscriptions: Single copies $8.00. U.S. one year $20. $50 Canada and overseas by surface mail; $130 Air mail to all other countries. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: StateWays®, PO Box 4290, Port Jervis, NY 12771-1821; or call StateWays customer service number 8 a.m. To 4:30 p.m. CST at 845-856-2229. Customer Service fax (845) 856-5822. Customer Service website www.stateways.com/subscribestw. Copyright 2011 by The Beverage Information Group, a division of M2MEDIA360, 17 High St., 2nd Fl., Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. Not responsible for return of unsolicited materials. The Beverage Information Group publishes StateWays®, Beverage Dynamics, Cheers®, Wine & Spirits Industry Marketing, Liquor Handbook, Wine Handbook, Beer Handbook, Handbook Advance and Licensed Beverage Fact Book. 4 StateWays www.stateways.com September/October 2011

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