Beverage Dynamics

Beverage Dynamics Nov-Dec 2014

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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www.beveragedynamics.com November/December 2014 • Beverage Dynamics 3 Volume 126, No. 6 • November/December 2014 PG. 22 Features 14 WILBUR'S IS DEDICATED TO FAMILY-FRIENDLY SERVICE By Melissa Niksic 19 BRANDY AND COGNAC: STEADY AS THEY GROW Stable and rising, American and French brandies had a good year. By Jack Robertiello 24 30 TH ANNUAL BEVERAGE DYNAMICS ADVERTISING & PROMOTION AWARDS The best advertising, promotion, packaging and merchandising materials in the beverage alcohol industry today. 38 HOLIDAY CHEERS! Retailers deck the aisles with seasonal beers By Thomas Henry Strenk 42 HOLIDAY MERCHANDISING A selection of holiday-themed value-added packaging and point-of-sale materials 46 FIVE STAR WINES: THE BEST OF 2014 The Beverage Dynamics National Retailer Wine Panel's top recommendations from the past year. Departments 4 Editor's Note 6 FYI 8 Retail Education 10 Trip Report 12 Spotlight Q&A 13 Brand Spotlight 50 On The Shelf 53 Marketplace MIDWEST (IL, IN, IA, KS, KY, MI, MN, MO, NE, ND, OH, SD, TN, WI) Bruce Kostic Tel: 203-855-8499, ext. 215 bkostic@specialtyim.com EAST, WEST & INT'L (AK, AZ, CA, CO, CT, DE, HI, ID, MA, ME, MT, NH, NM, OR, RI, UT, VT, WA, WY, Canada and International) Mark Marcon mmarcon@specialtyim.com Cell: 248-761-6231 Offi ce: 519-972-5159 Fax: 519-250-5169 SOUTHERN AND METRO NY (AL, AR, DC, FL, GA, LA, MD, MS, NC, NJ, NY, OK, PA, SC, TN, TX, VA, WV) Debbie Rittenberg drittenberg@specialtyim.com Tel. & Fax: 215-860-0306 LIST RENTAL AND REPRINTS Debra Welter dwelter@specialtyim.com Tel: 847-720-5614 Fax: 847-720-5601 Beverage Dynamics (USPS-505-810) (ISSN-1523-0392) is published six times per year (January/February, March/April, May/ June, July/August, September/October, November/December) by Specialty Information Media, 17 High St. 2nd Fl., Norwalk, CT 06851 Periodicals postage paid at Norwalk, CT and additional mailing offi ces. Postmaster: Send address changes to Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823 Subscriptions: Single copies $8 U.S.; $12 Canada/Mexico/Foreign Subscription rates: 1 year, $35 U.S.; $50 Canada/Mexico; $75 Foreign. Bulk and foreign air mail subscription rates on request. All subscrip- tions payable in U.S. dollars. Payment must accompany order. To subscribe write: Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823 or call the Beverage Dynamics customer service number 8 a.m. to 4:30 p.m. CST at (847) 763-9565. Customer Service fax (847) 763-9569. Customer Service email beveragedynamics@halldata.com. Customer Service website www.sub- mag.com/sub/bg. © Copyright 2014 by Specialty Information Media, 17 High St.2nd Fl., Nor walk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. Not responsible for return of unsolicited materials. Specialty Information Media publishes Beverage Dynamics, Cheers, StateWays, Wine & Spirits Industr y Marketing, Liquor Handbook, Wine Handbook, Beer Handbook, Handbook Advance, and Licensed Beverage Fact Book. REGIONAL SALES OFFICES PG. 24 On the Cover Nancy and Mat Dinsmore Photography by Christa Tippmann PG. 38

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